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Visual Identities - P.V. Osselger

Visual Identities

By: Jean-Marie Floch, P.V. Osselger (Translator), Pierre Van Osselger (Translator), Van Osselaer (Translator), Alec McHoul (Translator)

Paperback Published: 31st January 2001
ISBN: 9780826447395
Number Of Pages: 190

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Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Introduction: from design to 'bricolage'p. 1
Waterman and its doublesp. 9
IBM and Apple's logo-centrismp. 33
Michel Bras: telling how tastes talkp. 63
Chanel changing: the total lookp. 85
Epicurean Habitatsp. 116
Opinel: intelligence at knifepointp. 145
Referencesp. 172
Indexp. 175
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780826447395
ISBN-10: 0826447392
Audience: General
Format: Paperback
Language: English
Number Of Pages: 190
Published: 31st January 2001
Country of Publication: GB
Dimensions (cm): 23.39 x 15.39  x 1.58
Weight (kg): 0.31