Viewers Like You

How Public TV Failed the People

By: Laurie Ouellette

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Paperback | 17 September 2002 | Edition Number 1

At a Glance

Paperback
288 Pages

Age
22+

Dimensions(cm)
22.57 x 15.52 x 1.6

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How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like you," just who are you? Despite the current of frustration with commercial television that runs through American life, most TV viewers bypass the redemptive "oasis of the wasteland" represented by PBS and turn to the sitcoms, soap operas, music videos, game shows, weekly dramas, and popular news programs produced by the culture industries. Viewers Like You? traces the history of public broadcasting in the United States, questions its priorities, and argues that public TV's tendency to reject popular culture has undermined its capacity to serve the people it claims to represent. Drawing from archival research and cultural theory, the book shows that public television's perception of what the public needs is constrained by unquestioned cultural assumptions rooted in the politics of class, gender, and race.

Industry Reviews

An academic, thoroughly researched cultural studies analysis of PBS. -- Lawrence K. Grossman Columbia Journalism Review Thought-provoking. Booklist Intriguing. Library Journal

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You Can Find This Book In

Non-Fiction Engineering & Technology Electronics & Communications Engineering Communications Engineering & Telecommunications Television Technology Arts & Entertainment Film, TV & Radio Television Acting & Theatre Studies Society & Culture Media Studies History

Sociology & Anthropology

Acknowledgments	p. vii
Introduction: The Cultural Contradictions of Public Television	p. 1
Oasis of the Vast Wasteland	p. 23
The Quest to Cultivate	p. 67
TV Viewing as Good Citizenship	p. 105
Something for Everyone	p. 141
Radicalizing Middle America	p. 175
Epilogue: Public Television, Popularity, and Cultural Justice	p. 217
Notes	p. 229
Index	p. 265
Table of Contents provided by Syndetics. All Rights Reserved.

Viewers Like You

How Public TV Failed the People

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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