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Venture Imperative : A New Model for Corporate Innovation - Tim Rohner

Venture Imperative

A New Model for Corporate Innovation

Hardcover Published: 1st August 2002
ISBN: 9781578513352
Number Of Pages: 384

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The Venture Imperative is strongly practical in orientation!a must-read for those serious about launching a corporate venturing unit within their own company. -Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk? In this groundbreaking book, Heidi Mason and Tim Rohner-leading voices in venture strategy-prove that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks. The process starts with the right environment: the Venture Business Office-a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D. Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: * Create a diversified portfolio of ventures to drive new growth opportunities * Optimally allocate people and capital * Recognize-and remedy-failing ventures at any stage * Keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development * Measure the results * Continuously innovate The authors also show how to utilize the proven Bell-Mason Venture Development Framework-derived from the time-tested best practices of successful new ventures-as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs. Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.

Laying the Foundation for Innovation
The Venture Imperative
The Fear of Venturing
Battling Corporate Antibodies
Building the Business of Building Businesses
A Guide for Venturing
Stage 1 The Venture Vision: Validating the Concept
Stage 2 The Alpha Offering: Building While Planning
Stage 3 The Beta Offering: Testing the Waters
Stage 4 The Market Offering: Calibrating and Expanding
Capturing Strategic Value
Ensuring the Future of Corporate Venturing Building the VBOAfterword, by Gordon Bell
VBO Business Plan Elements
The VBO Board of Advisors Agreement
Nanyang Ventures's Use of The Bell-Mason Venture Development Framework
Venture Business Office Diagnostic
Customer/Application Profile Template
Segmentation Analysis Guide
Partner Profile Template
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781578513352
ISBN-10: 1578513359
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 384
Published: 1st August 2002
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 24.13 x 16.51  x 3.81
Weight (kg): 0.75