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Value Creation and Sport Management - Sandalio Gomez

Value Creation and Sport Management


Published: 1st August 2010
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The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Review of the hardback: 'As a rapidly growing, increasingly lucrative industry, sport needs and deserves to become the focus for more coherent and systematic academic analyses. With this book, the industry gets exactly this; the authors have brought a new level of sophistication to our understanding of the sport industry, casting new light on many of the most important phenomena that we are now witnessing across sport.' Simon Chadwick, Chair in Sport Business Strategy and Marketing Director of Centre for the International Business of Sport (CIBS), Coventry University Business School, UK
Review of the hardback: 'Professional sport is big business. Yet, as illustrated by the problems in boxing, cycling, yacht racing (the America's Cup in particular), and motor racing, it is a business in urgent need of better management. By focusing on the processes of value creation, Gomez, Kase and Urrutia offer an approach to sports management that reconciles sporting performance with economic performance. The case studies, especially of Real Madrid and FC Barcelona, offer striking insights into the role of strategy in the management of professional sports organizations.' Robert Grant, Full Professor of Strategic Management and holder of the ENI Chair of Strategic Management in the Energy Sector at Bocconi University, Italy

List of figuresp. ix
List of tablesp. xii
List of contributing authorsp. xiv
Forewordp. xv
Introductionp. 1
The virtuous circle of value creation in the sports industryp. 7
Value creation and performance criteria for sport entitiesp. 22
National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?p. 60
Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, 2000-2006p. 103
The proto-image of Real Madrid: implications for marketing and managementp. 145
Value creation from the organizational structure of a sports entityp. 176
Why NGOs matter for the success of sporting events: the case of the America's Cupp. 209
Strategic evaluation of sponsorship and patronagep. 220
Structural characteristics of sport organizations: main trends in the academic discussionp. 229
Indexp. 262
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780521199230
ISBN-10: 0521199239
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 284
Published: 1st August 2010
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 23.5 x 15.9  x 2.4
Weight (kg): 0.61