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Valuation, Protection, Exploitation, and Electronic Commerce : Electronic Commerce, Valuation, and      Protection, Second Edition - Melvin Simensky

Valuation, Protection, Exploitation, and Electronic Commerce

Electronic Commerce, Valuation, and Protection, Second Edition

Hardcover Published: 16th September 1999
ISBN: 9780471351085
Number Of Pages: 620

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With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, Intellectual Property in the International Marketplace presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law.<br> <br> This core volume (ISBN 0471-351059) is supplemented annually.<br> <br> The 2002 Supplement (ISBN 0471-390313) includes:<br> * New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce.<br> * Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea.<br> This supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace Second Edition (ISBN 0471-351059).

Overview: Intellectual Property -- The New Global Currency (C. Zimmerman).

THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY IN ON-LINE COMMERCE.

Trademarks and Domain Names (S. Weinberg).

Trademark and Domain Names: International Perspective (D. Prahl).

The Advent of Electronic Commerce: Intellectual Property, Banking, and Finance (R. Lamb & R. Rosen).

Internet Industries Convergence: Legal, Strategic, and Global Concerns (R. Lamb & R. Rosen).

ACCOUNTING, FINANCE, AND VALUATION.

Economic and Financial Issues in Intellectual Property (R. Lamb).

Quantitative Methods of Valuing Intellectual Property (G. Smith & R. Parr).

Intellectual Property: Proactive Auditing (N. Swycher).

Financial Accounting and Reporting Considerations (A. Carter & M. Lasinski).

Amortization of Intellectual Property for U.S. Federal Income Taxes (R. Gehan).

The Rating Agency View of Intangible Assets (T. Hoens).

Global Piracy and Financial Valuation of Intellectual Property (R. Lamb & R. Rosen).

PROTECTING INTELLECTUAL PROPERTY.

Imperative Strategies for Protecting Trademark Assets: The International Market (I. Kaufman & B. Bakshani).

Certification Marks in the Competitive Commercial Environment (J. Belson).

Parallel Imports Into and Within the European Union (S. Jackson & R. Kempner).

Imperative Strategies for Protecting Intangible Assets: The U.S. Market (A. Daniel).

The GATT Copyright Restoration: A Loss for the Public Domain for the Benefit of Trade Policy (A. Hartnick & N. Mertzel).

New International Copyright Rules: The WIPO Copyright Treaty (T. Vinje).

Trends in the Protection of Intellectual Property Rights: A Case Study from Ghana (P. Kuruk).

Current State of Protection of Intellectual Property Rights of the Former Soviet Union (M. Eliseeva).

The Intellectual Property Characteristics of a Generic Company (A. Cohen).

Some Practical Applications of Brand Valuation to Corporate Trademark Management (S. Getzoff).

The Insurance and Management of Intellectual Property Risks (M. Simensky & E. Osterberg).

ISBN: 9780471351085
ISBN-10: 0471351083
Series: Intellectual Property-General, Law, Accounting & Finance, Management, Licen : Book 1
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 620
Published: 16th September 1999
Country of Publication: US
Dimensions (cm): 26.4 x 18.55  x 4.64
Weight (kg): 1.25
Edition Number: 1
Edition Type: Revised