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UX Strategy : How to Devise Innovative Digital Products That People Want - Jaime Levy

UX Strategy

How to Devise Innovative Digital Products That People Want

Paperback Published: 26th May 2015
ISBN: 9781449372866
Number Of Pages: 312

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

Book features

:
  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

About the Author

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services. She heads her own practice called Jaime Levy Consulting that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. She also teaches a graduate level course on UX design and strategy at the University of Southern California (USC) in the Viterbi School of Engineering. You can read more about Jaime on Wikipedia.

Chapter 1 What Is UX Strategy?
Chapter 2 The Four Tenets of UX Strategy
Chapter 3 Validating the Value Proposition
Chapter 4 Conducting Competitive Research
Chapter 5 Conducting Competitive Analysis
Chapter 6 Storyboarding Value Innovation
Chapter 7 Creating Prototypes for Experiments
Chapter 8 Conducting Guerrilla User Research
Chapter 9 Designing for Conversion
Chapter 10 Strategists in the Wild
Chapter 11 Dénouement
Appendix About the Author
Colophon

ISBN: 9781449372866
ISBN-10: 1449372864
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 312
Published: 26th May 2015
Publisher: John Wiley & Sons Publishers
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 1.91
Weight (kg): 0.41

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