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Using Focus Groups in Research : Continuum Research Methods Series - Lia Litosseliti

Using Focus Groups in Research

Continuum Research Methods Series

Paperback Published: 1st December 2003
ISBN: 9780826464729
Number Of Pages: 104

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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
* planning and organising focus groups
* what types of questions to use
* the limitations and advantages of using these groups as research methods
* collecting the data at group sessions
* how to analyse the data produced

Series Editor's Introduction
Introducing Focus Groupsp. 1
Benefits and Limitations of Focus Group Methodologyp. 16
Planning and Organizing Focus Groupsp. 28
Developing and Asking Questionsp. 55
Conducting Focus Groupsp. 68
Analysing Focus Group Datap. 85
Recommended Further Readingp. 97
Referencesp. 100
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780826464729
ISBN-10: 0826464726
Series: Continuum Research Methods Series
Audience: General
Format: Paperback
Language: English
Number Of Pages: 104
Published: 1st December 2003
Country of Publication: GB
Dimensions (cm): 21.69 x 14.94  x 0.86
Weight (kg): 0.14
Edition Number: 1