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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use * the limitations and advantages of using these groups as research methods * collecting the data at group sessions * how to analyse the data produced
Series Editor's Introduction
Introducing Focus Groups
Benefits and Limitations of Focus Group Methodology
Planning and Organizing Focus Groups
Developing and Asking Questions
Conducting Focus Groups
Analysing Focus Group Data
Recommended Further Reading
Table of Contents provided by Blackwell. All Rights Reserved.
ISBN: 9780826464729 ISBN-10: 0826464726 Series: Continuum Research Methods Series Audience:
Number Of Pages: 104 Published: 1st December 2003 Country of Publication: GB Dimensions (cm): 21.69 x 14.94
Weight (kg): 0.14
Edition Number: 1