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Unsettled Disruption : Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation - Juana-Catalina Rodriguez

Unsettled Disruption

Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation

By: Juana-Catalina Rodriguez

Paperback | 5 November 2021

At a Glance

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The global disruption caused by the pandemic, climate change, technology, and new customer expectations is unparalleled. Overnight, entire economies, education systems, and social infrastructures came to a grinding halt. Nowadays, many companies, organizations, business leaders, and entrepreneurs face the test of redefining their strategy in a short time frame. As widespread crisis lurks as our ever-present reality, the question arises of how to develop new systems and societies that possess the resilience needed to thrive under uncertain conditions.

As we know, creativity doesn't always arrive like a lightbulb switching on in our heads. It requires a better understanding of the problem you want to solve and all elements involved. Unsettled Disruption provides a systematic process to consider external factors, your industry's chances of disruption, and the pillars that would help you build your strategy. This practical guide combines the concepts, tools, and dozens of proven business cases and stories from the author's experience.

Industry Reviews

"For leaders who support collaboration and like to kick the tires of new ideas, read Unsettled Disruption . . . not once, but twice. And take lots of notes." -Dr. Troy Hall, Global Speaker, Radio Host, Talent Retention Strategist, 

Best-Selling Author


"Unsettled Disruption's approach to innovation thinking using different frameworks to truly break away from analysis paralysis is mesmerizing." -Julian Torres, Cofounder at Ontop (YCW21), Founder of Fitpal


"With her practical Unsettled Disruption framework, Juana-Catalina empowers you to become a real disruptor of any sector." -Gijs van Wulfen, Innovation Expert, Best-Selling Author


"Unsettled Disruption deserves a spot in any serious global business collection as a spot-on guide to changing the business game in a sustainable, purposeful manner." -Midwest Book Review, Diane C. Donovan, Senior Reviewer

You Can Find This Book In

Non-FictionBusiness & ManagementSales & MarketingEntrepreneurship / Start-ups

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