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Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. - Seth Godin

Unleashing the Ideavirus

Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

Paperback Published: 1st October 2001
ISBN: 9780786887170
Number Of Pages: 234
For Ages: 18+ years old

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Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the Idea Virus firsthand:

More than 250,000 copies of his e-book, Unleashing the IdeaVirus, have spread throughout the Web for free.

Napster, Hotmail, GeoCities, and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.

ISBN: 9780786887170
ISBN-10: 0786887176
Audience: General
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 234
Published: 1st October 2001
Publisher: Hyperion
Country of Publication: US
Dimensions (cm): 18.42 x 13.97  x 1.91
Weight (kg): 0.23

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Seth Godin

About the Author


Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip.

His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo (a huge and fast-growing tribe) and the most popular business blogger in the world.

Visit Seth Godin's Booktopia Author Page