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Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design - William Lidwell

Universal Principles of Design

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Paperback Published: 1st January 2010
ISBN: 9781592535873
Number Of Pages: 272

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Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:

  • Baby-Face Bias
  • Expectation Effect
  • Golden Ration
  • Ockham's Razor
  • Proximity
  • Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Good reference material for all sorts of design


This book is reference material not a progressive read. Each chapter of the book illustrates a certain design principle. The principles aren't related, they are standalone and so it truly is a reference book. I'm a pattern designer and find it useful to just check my designs against the principles to understand why something is or isn't working. But it's equally relevant to object, architecture, graphic design as well. It's top level design basics material. Flicking through the material gives me a point of reference for evaluating my own designs and thinking critically about them in a way I may not have done had I not been prompted. If you are a design student, you should put this book on your shelf as it will come in handy over and over again. It's also inexpensive which is nice for a reference manual.



Must have


Essential principles that every designer should know very well explained and illustrated with examples.

Gold Coast, Queensland


Universal Principles of Design

4.0 2


ISBN: 9781592535873
ISBN-10: 1592535879
Audience: General
Format: Paperback
Language: English
Number Of Pages: 272
Published: 1st January 2010
Publisher: Rockport Publishers Inc.
Country of Publication: US
Dimensions (cm): 22.3 x 26.1  x 2.54
Weight (kg): 0.92
Edition Number: 2

Earn 62 Qantas Points
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