Get Free Shipping on orders over $79
Understanding Women's Magazines : Publishing, Markets and Readerships in Late-Twentieth Century Britain - Anna Gough-Yates

Understanding Women's Magazines

Publishing, Markets and Readerships in Late-Twentieth Century Britain

By: Anna Gough-Yates

Paperback | 12 December 2002 | Edition Number 1

At a Glance

Paperback


$145.99

or 4 interest-free payments of $36.50 with

 or 

Ships in 15 to 25 business days

Understanding Women''s Magazines investigates the changing landscape of women''s magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women''s magazine publishing in the last two decades.
Understanding Women''s Magazines examines the transformation in the production, advertising and marketing practices of women''s magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a ''new woman''.

More in Writing & Editing Guides

100 Diaries That Chronicled World Events - Colin Salter

RRP $44.99

$35.75

21%
OFF
Electrical Wiring Practice : 9th Edition - Keith Pethebridge

Not Supplied By Publisher

RRP $164.95

$151.75

Tina : The Dog Who Changed the World - Niall Harbison

RRP $34.99

$25.75

26%
OFF
The Elements of Style : 4th Edition - William Strunk, Jr

RRP $20.96

$20.75

The Artist's Way : A Spiritual Path to Higher Creativity - Julia Cameron
Writing Better Lyrics, 2nd Edition - Pat Pattison

RRP $55.00

$36.75

33%
OFF
The Artist's Way : Spiritual Path to Higher Creativity - Julia Cameron
On Writing and Worldbuilding : Volume I - Timothy Hickson
On Writing Well : Classic Guide To Writing Non Fiction - William Zinsser
Writing Down the Bones : Freeing the Writer Within - Natalie Goldberg
How to Write Psychology Reports and Assignments : 10th Edition - Leah Kaufmann
On Writing and Worldbuilding : Volume II - Timothy Hickson
Everything I Know About Writing - John Marsden

RRP $19.99

$18.75

Bird by Bird : Some Instructions on Writing and Life - Anne Lamott