Understanding Soft Power in Africa

The Power of Attraction from Pretoria to Beijing

By: Oluwaseun Tella

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Hardcover | 21 October 2025 | Edition Number 1

At a Glance

Hardcover
330 Pages

Dimensions(cm)
23.39 x 15.6 x 1.91

Hardcover

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Negative images of Africa, which define the continent as being riven with poverty, crime, or war, are increasingly being challenged. Examples of soft power, such as Nigeriaâs Nollywood, athletic successes in Kenya, Rwandaâs commercial diplomacy, and South Africaâs liberal constitution, are all reasserting African agency and shaping more positive understandings of the continent.

This book considers the role and impact of soft power in the African context and how it relates to the 21st century scramble for Africa. Bringing together leading scholars in the field, this book delves into various aspects of soft power in Africa, shedding light on how the continentâs attractiveness is shaped by soft power in the continentâs biggest states, the small states, and also the regional organisations, such as the African Union (AU), Economic Community of West African States (ECOWAS), Southern African Development Community (SADC), and East African Community (EAC). The book then goes on to assess the ways in which great powers, most notably China, the United States, the United Kingdom, Brazil, and France, are themselves deploying soft power in Africa in order to vie for influence, resources, and strategic advantages.

Understanding Soft Power in Africa will be an important read for researchers in political science, international relations, African studies, and cultural studies, as well as for African policymakers.

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