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Understanding MPEG 4 : Technology and Business Insights - Sebastian Moeritz

Understanding MPEG 4

Technology and Business Insights

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The Practical Guide to MPEG 4 offers an up to date introduction to this important interactive and multimedia compression standard (including MPEG-4 Part 10), with real examples and information as to how and where this new technology should be used. All aspects of MPEG-4 that are relevant in today's technical landscape are described in this book, including video and audio creation, production, distribution, reception and consumption environment. This book explains everything you really need to know in jargon-free language: interactive systems, content management, deployment, licensing and business models.
* Jargon-free explanation of media compression technology and it's impact on business objectives by MPEG 4 insiders
* Get a grip on MPEG-4 technology without wading through thousands of pages of specifications and details.
* Navigate through the jungle of digital media business opportunities and pitfalls.

"...this book is a pleasure to read...It is comprehensive and well structured. The writing style is lively and consistently non-technical. All in all, it should help readers to understand the whys and hows of MPEG-4 when used in broadcast and elsewhere." - EBU Technical Review

Introductionp. 1
Scanning the Issuep. 1
Why Write Another Book on MPEG-4?p. 3
Understanding Technologyp. 5
Acknowledgmentsp. 5
MPEG-Organization and Standardp. 7
MPEG-the Standardization Bodyp. 8
MPEG-the Standardization Processp. 19
The MPEG Saga So Farp. 43
Why Use MPEG-4?p. 55
Criticizing MPEG-4p. 57
Bibliographyp. 58
Referencesp. 58
The Technology in the Standardp. 59
The Trends Behind MPEG-4p. 59
Rolesp. 69
The Architecture of an MPEG-4 Terminalp. 73
MPEG-4 Comes in Several Partsp. 78
Toward Interoperable Terminalsp. 104
Overview of Profiles in MPEG-4p. 110
Graphics Profilesp. 121
Scene Graph Profilesp. 123
Testing in MPEG-4p. 125
MPEG-4 Keeps Adding Toolsp. 129
Bibliographyp. 129
Technology Beyond the Standardp. 131
Why Do We Need Compression to Begin With?p. 131
What Actually Is Compression for Audio-Visual Data?p. 139
Do We Still Need Compression in the Future?p. 151
Measuring Coding Performance-Science, Marketing, or a Black Art?p. 153
Different Value Networks for Compressionp. 168
Technology Landscapep. 177
Innovative Technology-FCB or Brave New World?p. 186
Bibliographyp. 190
Referencesp. 190
Business-Technology Interfacep. 191
When Technology Meets Businessp. 191
Arguments for MPEG-4p. 193
MPEG-4 in Actionp. 205
MPEG-4 in Businessp. 223
MPEG-4 and the Costsp. 233
MPEG-4 Licensingp. 238
Bibliographyp. 264
Looking Ahead-Migration and Adoption Issuesp. 265
Migration and Transitionp. 266
Compression Remains Importantp. 275
Advances in Technology-What About Patents?p. 278
Conclusionsp. 283
Bibliographyp. 285
Glossaryp. 287
Indexp. 311
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780240805948
ISBN-10: 0240805941
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 326
Published: 10th July 2004
Country of Publication: GB
Dimensions (cm): 22.7 x 15.2  x 2.2
Weight (kg): 0.52
Edition Number: 1