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Understanding Media Semiotics : Hodder Arnold Publication - Marcel Danesi

Understanding Media Semiotics

Hodder Arnold Publication

Paperback Published: 3rd May 2002
ISBN: 9780340808849
Number Of Pages: 268

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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Industry Reviews

'...students will find much to consider in this book and will find much useful information.'
Convergence Vol 8 Number 3

Introduction
The mediated world
What is a medium?
Development of the mass media
Basic notions
Semiotic method
An outline of semiotic theory
Background and general notions
Narrative
Metaphor
Print media
The development of print media
Books
Newspapers
Magazines
Audio media
Recorded music
Rock music
The radio
Film
Motion pictures
Cinema and postmodernism
Cinema genres
Television
The advent of TV
The impact of TV
TV and social change
The computer and the Internet
Computer media
The Internet
The computer and the mind
Advertising
What is advertising?
Creating a signification system
Advertising textuality
Social impacts of the media
Overview
Mediation
Concluding Reflections
Glossary
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780340808849
ISBN-10: 0340808845
Series: Hodder Arnold Publication
Audience: BAC
Format: Paperback
Language: English
Number Of Pages: 268
Published: 3rd May 2002
Country of Publication: US
Dimensions (cm): 23.2 x 15.5  x 1.98
Weight (kg): 0.41
Edition Number: 1

Earn 229 Qantas Points
on this Book