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Understanding Business Processes : Understanding Business - David Barnes

Understanding Business Processes

Understanding Business

By: David Barnes (Editor)

Paperback

Published: 19th October 2000
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What do business organisations do?
The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process perspective, this book demonstrates that any business is a number of interrelated processes whose success is determined by the extent to which these activities add value whilst minimising cost. The book focuses on:
* activities through which the organisation interacts with its customers, including marketing and sales
* how organisations process materials including purchasing and manufacturing
* forms of business organisation, with a critical account of new paradigms including Business Process Re-engineering.
The book features articles by leading business gurus including Michael Porter, Philip Kotler and John Kay.

Introduction
Introduction
Organisations as Systems
Effective Operations Management
Introduction
Adding Value
Competing on Capabilities
The Value Chain and Competitive Advantage
Introduction
Marketing in a Changing World
A Framework for Developing a Quality Strategy in a Customer Processing Operation
Relationship Marketing
Introduction
Purchasing
Concept of a Manufacturing System
Logistics and Competitive Strategy
Reverse Logistics
Introduction
The Triumph of Process
Staple Yourself to an Order
Frameworks for Understanding Business Process Re-engineering
Business Process Re-engineering - Contrasting What it is with What it is Not
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415238625
ISBN-10: 0415238625
Series: Understanding Business
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 240
Published: 19th October 2000
Country of Publication: GB
Dimensions (cm): 24.49 x 18.85  x 1.14
Weight (kg): 0.52
Edition Number: 1