Understanding and Profiting from Intellectual Property

A guide for Practitioners and Analysts

By: D. Yang

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Hardcover | 24 April 2008 | Edition Number 1

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334 Pages

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22.0 x 16.4 x 2.3

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As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and
Profiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.

Industry Reviews

'This is well-researched and thought-provoking read for both the academic and business communities.' Anuradha Swaminathan, World Intellectual Property Organization

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Non-Fiction Law Laws of Specific Jurisdictions Intellectual Property Law Business & Management International Business Economics Business Strategy Company Law Commercial Law Business Aspects of E-Commerce Management & Management Techniques

List of Tables	p. xiii
List of Figures	p. xiv
List of Photos	p. xv
List of Opener and Closer Cases	p. xvi
List of Intellectual Property Facts	p. xvii
List of Abbreviations and Acronyms	p. xviii
Preface and Acknowledgements	p. xxi
Understanding and Profiting from Intellectual Property: A Beginning	p. 1
Focus and structure	p. 1
Aims and purposes	p. 2
Rationale and intended readership	p. 2
Methodological delineation	p. 3
Structure and thematic overview	p. 5
A beginning: A route map for the book	p. 9
Note	p. 10
Intellectual Property Fundamentals	p. 11
Intellectual Property Theories	p. 13
Focus and structure	p. 13
Opener: Harry Potter and how intellectual property creates wealth	p. 14
Intellectual property as a concept	p. 15
Scope of intellectual property	p. 18
Patent	p. 19
Utility model	p. 19
Industrial design	p. 20
Mark	p. 20
Copyright	p. 21
Trade secret	p. 22
Common characteristics of various intellectual property forms	p. 22
Intangibility	p. 23
Exclusivity	p. 23
Legality	p. 24
Territoriality	p. 24
Dialectic rationalization of intellectual property protection	p. 25
Academic schools of thought on intellectual property	p. 28
Closer: Badges of allegiance or trademark use?	p. 28
Intellectual property facts: A century of world patents	p. 30
Summary	p. 33
Notes	p. 34
References and further reading	p. 36
Intellectual Property Systems	p. 39
Focus and structure	p. 39
Opener: The reward system: Virtue or vice?	p. 40
Three-part nation-based intellectual property systems	p. 42
Intellectual property systems in the US and China compared	p. 44
Objectives	p. 44
Legislative guidance	p. 45
Administrative control	p. 46
Judicial enforcement	p. 50
An international intellectual property system	p. 51
How does an international intellectual property system function?	p. 51
Issues for an international intellectual property system	p. 52
Closer: The utility model: In need of standardization!	p. 55
Intellectual property facts: Grant lags and grant ratios	p. 58
Summary	p. 62
Notes	p. 63
References and further reading	p. 65
Intellectual Property Environments	p. 69
The Effects of Intellectual Property on Political Economy	p. 71
Focus and structure	p. 71
Opener: The microchip that has transformed the world	p. 72
The effects of intellectual property on economic growth	p. 74
The effects of intellectual property on international trade	p. 76
The effects of intellectual property on foreign direct investment	p. 78
The effects of intellectual property on welfare	p. 79
The effects of intellectual property on licensing	p. 80
The effects of intellectual property on technology transfer and innovation	p. 82
Other effects of intellectual property	p. 85
Closer: Opening the source of software technology	p. 87
Intellectual property facts: Measurements of intellectual property systems	p. 91
Summary	p. 93
Notes	p. 94
References and further reading	p. 95
The Effects of Political Economy on Intellectual Property	p. 99
Focus and structure	p. 99
Opener: Copyright - How copying came to be wrong?	p. 100
The effects of political systems on intellectual property	p. 102
The effects of legal systems on intellectual property	p. 104
The effects of economic systems on intellectual property	p. 106
Closer: The 'hot waves' of intellectual property in China	p. 107
Intellectual property facts: Income, individualism and piracy	p. 110
Summary	p. 112
Notes	p. 114
References and further reading	p. 114
The Effects of Culture on Intellectual Property	p. 116
Focus and structure	p. 116
Opener: Dazzling the world: The Indian software explosion	p. 117
Education and intellectual property	p. 119
Religion and intellectual property	p. 120
Social stratification and intellectual property	p. 122
Language and intellectual property	p. 123
Closer: Color marks: Transcending language barriers, or causing disputes?	p. 125
Intellectual property facts: Culture and intellectual property in figures	p. 128
Summary	p. 130
Notes	p. 131
References and further reading	p. 132
Intellectual Property Management	p. 135
Managing Intellectual Property Assets	p. 137
Focus and structure	p. 137
Opener: The spies who loved Pemberton	p. 138
Corporate contexts and managing intellectual property assets	p. 140
Managing intellectual property people	p. 141
Corporate intellectual property positioning for resources need	p. 141
Balancing resources distribution to maximize intellectual property creativity	p. 143
Internal people-management: The imperatives	p. 144
Managing intellectual property products and services	p. 146
Managing the intellectual property portfolio	p. 146
Corporate tactics of intellectual property generation, protection and dissemination	p. 148
Closer: Down to intellectual property - feats and ventures of the Googlers	p. 153
Intellectual property facts: Intellectual property insurance: Insure ... or unsure?	p. 156
Summary	p. 158
Notes	p. 159
References and further reading	p. 160
Valuing Intellectual Property	p. 162
Focus and structure	p. 162
Opener: An intellectual property deal starts with homework	p. 163
Varied perceptions of intellectual property value	p. 165
Three major valuation methods: Pros and cons	p. 168
Market approach	p. 168
Cost approach	p. 170
Income approach	p. 171
Method selection	p. 173
Other methods in brief	p. 173
The significance of intellectual property valuation	p. 176
Closer: The intellectual property assets of the Green Eggs and Ham man	p. 179
Intellectual property facts: Royalties for value	p. 180
Summary	p. 183
Notes	p. 184
References and further reading	p. 184
Intellectual Property Strategies	p. 187
Commercializing Intellectual Property Internationally	p. 189
Focus and structure	p. 189
Opener: Singing karaoke with the cockroach-killer seller!	p. 190
Pre-commercializing evaluation	p. 193
Intellectual property owner's capacity for profiting internationally	p. 193
The driving forces behind internationalizing intellectual property	p. 194
Targeting countries	p. 195
Timing	p. 196
Internationalizing intellectual property - Costs, profits, risks and control	p. 196
International intellectual property trade	p. 197
Intellectual property turnkey project	p. 199
Intellectual property licensing and franchising	p. 200
Intellectual property joint venture	p. 203
Intellectual property operations with whole ownership abroad	p. 205
Selecting an appropriate intellectual property strategy	p. 207
Closer: YouTube - Bubble up with intellectual property	p. 209
Intellectual property facts: High impact patents and market leadership	p. 213
Summary	p. 215
Notes	p. 216
References and further reading	p. 217
Licensing and Contracting Intellectual Property Internationally	p. 219
Focus and structure	p. 219
Opener: Compulsory licensing: Easier said than done!	p. 220
Licensing and its forms	p. 224
Licensing relationships	p. 226
Intellectual property negotiation	p. 231
Negotiation - an art	p. 231
Intellectual property negotiation - a complicated deal	p. 231
Intellectual property negotiation - a team matter	p. 232
Intellectual property negotiation - a protracted process	p. 235
Intellectual property licensing contracting and implementation	p. 240
Closer: Patent trolls: Legitimate dealers or harassers?	p. 242
Intellectual property facts: Underexploited licensing assets attract attention	p. 245
Summary	p. 247
Notes	p. 248
References and further reading	p. 249
Global Piracy and Strategic Responses	p. 251
Focus and structure	p. 251
Opener: The Da Vinci Code case and the Smithy Code judgment	p. 252
Three ways to lose an intellectual property	p. 254
Piracy and its typology	p. 255
Impact: Where there's intellectual property, there's piracy	p. 258
Causes: Globalization of piracy	p. 259
Intellectual property environment factors	p. 260
Supply and demand reciprocity	p. 261
Corporate factors	p. 262
Solutions: Strategic actions for alleviating piracy	p. 263
Prevention is better than cure - proactive approaches	p. 264
There is no panacea, but a cure is necessary - defensive weapons	p. 270
External backing and unremitting acts - networking means	p. 272
Closer: Starbucks: Infusing bliss and brewing agony	p. 275
Intellectual property facts: Piracy quantification - an issue for solution	p. 277
Summary	p. 280
Notes	p. 281
References and further reading	p. 283
Understanding and Profiting from Intellectual Property: New Beginnings	p. 286
Focus and structure	p. 286
Fundamental understanding for intellectual property protection	p. 287
Intellectual property environment assessment to select profiting base	p. 289
Management preparation to equip intellectual property resources	p. 290
Strategizing actions to profit from intellectual property	p. 291
New beginnings: A route map for actions and challenges	p. 291
Index	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

Understanding and Profiting from Intellectual Property

A guide for Practitioners and Analysts

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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