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Ultimate Guide to Facebook Advertising : How to Access 1 Billion Potential Customers in 10 Minutes - Perry Marshall

Ultimate Guide to Facebook Advertising

How to Access 1 Billion Potential Customers in 10 Minutes

Paperback Published: 1st November 2017
ISBN: 9781599186115
Number Of Pages: 268

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Facebook makes it easy for businesses to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Here, advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche, as he walks you through Facebook Advertising and its nuances to help pinpoint your ideal audience and gain a ten-fold return on your investment.

Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after 10 seconds later, 10 minutes later, and in the following days and weeks.

Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data.

About the Author

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.

He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.

Table of Contents

1. Facebook's Move to Rule the World

2. Should I Pay For Advertising on Facebook?

3. Facebook Advertising Fundamentals

4. How to Setup Your First Campaign

5. How Your Thinking Must Change To Maximize Returns

6. Every Marketer For Generations Has Dreamed Of This

7. Setting Up Campaigns Correctly From The Beginning

8. Batten Down The Hatches

9. Dramatically Improve Your Click Through Rates

10. This Is Insane

11. A Marketing Machine

12. Maximizing Paid Advertising Through Free Services

13. More Tricks For Effective Ads

14. Know More About A Customer Than You Ever Imagined

15. Build A Complete Circle

16. Setting Up A Facebook Page

17. Advertising Your Facebook Page

18. Writing Facebook Status Messages That Engage

19. Drive a Customer To Your Business From The Restaurant Down The Street

20. Facebook Can Drive 10,000 Customers To Your Small Shop

21. Facebook Makes Throwing an Event Fun and Easy

22. How Larger Firms Can Connect To Customers

23. Mind Your Own Business

ISBN: 9781599186115
ISBN-10: 159918611X
Series: Ultimate Series
Audience: General
Format: Paperback
Language: English
Number Of Pages: 268
Published: 1st November 2017
Publisher: Entrepreneur Press
Country of Publication: US
Dimensions (cm): 25.4 x 20.4  x 3.18
Weight (kg): 0.79
Edition Number: 3