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U.S. Television News and Cold War Propaganda, 1947-1960 : Cambridge Studies in the History of Mass Communication - Nancy Bernhard

U.S. Television News and Cold War Propaganda, 1947-1960

Cambridge Studies in the History of Mass Communication

Hardcover Published: 2nd September 2003
ISBN: 9780521594158
Number Of Pages: 268

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Television news and the Cold War grew simultaneously in the years following World War II, and their history is deeply intertwined. In order to guarantee sufficient resolve in the American public for a long term arms buildup, defense and security officials turned to the television networks. In need of access to official film and newsmakers to build themselves into serious news organizations, and anxious to prove their loyalty in the age of blacklisting, the network news divisions acted as unofficial state propagandists. This book analyzes the shocking extent of their collaboration.

"The author chooses well-chosen sources to document 'East-West relations steeped in consumer oriented anti-communism,' which helped to form a 'Cold War consensus.'...She shares acute insights on the power of metaphor--as when many characterized television as an X-ray and a mirror--and provides a persuasive concluding chapter, 'Selling America.' A readable book recommended for all collections." Choice "Overall, U.S. Television News and Cold War Propaganda is clear and concise, making it accessible to a wide range of audiences." Tom Liacas, Canadian Journal of Communication "This excellent book...expertly covers the interacctions of the U.S. government with developing television network news organizations in the coverage of the early years of the Clod War...this book is a captivating account of how television participated with government in constructing and selling the first decade of the Cold War to the American public. In giving readers her insights, Bernhard successfully clarifies the interrelationship of government and industry policies in the early years of the Cold War that added shape and definition to our present-day post-Cold War society. All media scholars, especially communication historians, should read this book." Journalism History "a very powerful story, based on extensive use of government archives, manuscript collections, oral histories, and other sources." American Historical Review "Bernhard's informative book illuminates the role played by news programming demonstrates clearly how television particapted in a series of mediations between self regulation and censorship, public services and entertainment sponsorsupport and govenment-subsidized production." Business History Review "Thoroughly researched and forthright in its conclusions...a provocative book." Nieman Reports "Her [Bernhard's] analysis of media cowardice in dealing with one of the earliest challenges to deviance in Cold War reporting is superb." - Robert P. Newman

Illustrations and Tablesp. xv
Acknowledgementsp. xvii
Abbreviationsp. xix
Introduction: The Marketplace of Ideas: Selling the Cold War Consensusp. 1
Institutional Logicsp. 4
Excavating Culturep. 7
Overviewp. 12
Market Failure: Business, the State, and Information from World War II to Cold Warp. 17
The Failure of Truthp. 18
The Brief Triumph of Voluntary Private Informationp. 21
The Lion and the Lambp. 23
Words Are Weaponsp. 30
A Market Failurep. 34
Managing the Marketplace of Ideasp. 43
A Weapon for Truth: Democracy and the Advent of Television Newsp. 46
An X-ray and a Mirrorp. 48
Reluctant Partnersp. 54
"Free Television"p. 59
The History of Objectivityp. 65
Invisible Powerp. 68
Clearer Than Truth: The State Department's Domestic Information Programs, 1947-1953p. 69
Not a Friend in Sightp. 69
The First Programsp. 74
"The Attack of the Primitives"p. 79
A Scare Campaignp. 83
Learning to Work the Networksp. 86
Disaster in Koreap. 89
Clearer than Truthp. 91
Ready, Willing, Able: Television Responds to the Korean Crisis, 1950-1953p. 94
A Brief Panicp. 95
Voluntarism Definedp. 97
To Withstand Attackp. 101
Asking for Censorshipp. 104
The Defense Bulletinp. 109
We Must Unite Our Forcesp. 111
Closer to Your Government: The White House and NBC Present Battle Report -- Washington, 1950-1953p. 115
Good Playp. 117
The Fabulous Jones Boysp. 120
Bloodthirsty Barbarians and the Future of Civilizationp. 122
Ours Is a Commercial Societyp. 125
Outside the Realm of Political Controversyp. 129
A More Vivid Picture of War: The Defense Department's Domestic Information Programs, 1948-1960p. 132
Unification Battlesp. 134
Boring Fillerp. 139
Pictures Against Appeasementp. 143
Dramatic Licensep. 149
The Most Vigorous Anticommunist Campaign: Objectivity and Consensus Journalismp. 155
The Literature on McCarthy and Objectivity in Print Journalismp. 156
Television and Objectivityp. 158
Meet the Press and the Normative Objectification of Anticommunismp. 162
Standards of Anticommunismp. 166
Policing Anticommunismp. 169
Historicizing Objectivity: The Narrative of Chastened Liberalismp. 174
Conclusion: Selling America: Corporate Prerogatives and the National Interestp. 178
The Blurred Line Between Culture and Conspiracyp. 178
Whitewash in Greecep. 180
The "Mighty Wurlitzer"p. 184
A Certain Pricep. 187
Notesp. 191
Bibliographyp. 222
Indexp. 233
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780521594158
ISBN-10: 0521594154
Series: Cambridge Studies in the History of Mass Communication
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 268
Published: 2nd September 2003
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 22.8 x 15.2  x 2.1
Weight (kg): 0.5