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Turn Your Idea or Invention into Millions : Aesthetics Today Ser. - Don Kracke

Turn Your Idea or Invention into Millions

Aesthetics Today Ser.

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Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. This entertaining, humorous, and incredibly informative guide reveals hundreds of insider tips on researching, patenting, manufacturing, funding, and promoting an invention. Don Kracke shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the commercial marketplace. Readers will discover what to do'¬ ;and what to avoid'¬ ;when getting an invention to the retail shelves, calculating wholesale and retail prices, and using advertising, packaging, and publicity to sell the product. Plus, they'¬"ll learn how to determine if their idea has any market value, target the right audience, leverage a marketer'¬"s interest into free help, and much, much more. 

Forewordp. ix
Modesty be Damned: You are about to read the finest book of its kind ever written on the subject of getting your brilliant new products to marketp. 1
It's Rickie Tickie Time: The recurring theme in this book is, "Don't do what I did. Do what I say."p. 3
Fifteen Minutes of Fame--Part I
Fifteen Minutes of Dumb
I Did My Homework
A Sailing Jacket for Idiots: Everything you will ever have to know about getting your idea or invention to the world's retail shelvesp. 9
Drinks All Around
The Concurrent Development Syndrome
I Just Love Prototypes
Have a Hit List
Curses! Screwed Again!
Nobody Said It Would Be Easy
All Breaks Are Not Bad
Get Me the IRS!
How to Have an Idea: Ideas don't just happen. You have to work for them. And there are some tricks you should knowp. 23
Three Easy Lessons
Get to Know Some Buyers
Anybody Can Be an Inventor
The Eggs Broke
Think Horizontally, Too
What's a Good Idea?: Some great ideas are born losers. How do you tell if yours is one of them?p. 31
The Three-Cushion Shot
It Takes All Kinds
Just Like the Pros
If in Doubt, Test
An Absolute Perhaps
Tinker, Tinker, Little Star
Evolutionary Ideas
How Much is Much?
Patent it, Fast!: Getting legal protection for your idea. What it costs, what it does, how to do itp. 43
Everybody Would Want One
Welcome to Paranoidville
The Final Word on Patents
A Dumb Decision
Go to a Pro
A Fool for a Client
Stake Your Claims
Don't Be Cheap
It's Sweaty Palms Time
What the Hell is a TM?
Don't be a Hazy Dreamer
Research and Rip-Offs: Those "Inventors Wanted" ads may be selling real help or be just a scam. Here's how to tell the differencep. 61
Trust Me ...
Beware. Beware. Beware
The Riverboat Gamblers
On Conning the Pros
Doing Your Homework: Calculating Wholesale and Retail Prices, including manufacturing, packaging, selling, and shippingp. 73
The Real Thing
Take My Product, Please
The Cost of Materials
Production Cost
Sales Costs
G. and A.
Another Absolute Perhaps
Kentucky Windage
Pretend You're for Real
The Old Wet-Finger Trick
Deafening Silence
Which Way to Go: Many roads lead to the marketplace, but some are better than othersp. 91
Advance Against Royalty? Yes!
Going It Alone
Distribution is Everything
Donde Esta El Stickie?
The Only Way to Fly
More Than You Want to Know
Mail-Order Business
Easier Said Than Done
A Premium Premium
Fulfillment House
Imagine, if You Will ...: A professional presentation can help sell your idea. Here's how to make onep. 111
Four Score and ...
The Velvet School
Great Presentations Sell
I Think I'm the Screwee
Please Buy My Idea, You Cheat
A Miracle. Just a Little One: Turning a major marketer's interest into a lot of free help. It's called leveragep. 121
Marketing Garbage
The Little Engine That Could
How about $50,000 Til Payday?
No Guarantee of Security
That's One Neat Garage
Lets Make a Deal: How much to ask for, how much to expect when you sell your ideap. 131
Greed Sucks
5 Percent Is About It
120 Percent of Gross
Option. Schmoption
He Said, She Said
The Four Eternal Truths
Your Bill of Rights
Who's Screwing Whom?
Rubbermaid's $1,303, 620.98: Here's a real-life example that proves an important point: There's hope for us allp. 143
One-Man Band Must Toot Own Horn: Using advertising, packaging and publicity to sell your productp. 147
Your Package is Your Friend
P.O.P. Goes the Weasel
Co-op Advertising
Good Collateral Pays
Knock Yourself Off
Toot. Toot. Toot
Hi. I'm George W.
Dressed to Kill
Show Me the Money: There are now two simple solutions to your cash flow problemsp. 163
Do I Have a Deal for You
The Idea Biz
Good News. Bad News
Here's Why I Like Licensing
Always Be Fair
Moonlight Becomes Them
Rub a Dub, Dub
Serendipity Doo-Dah: After all the hard work is done, there's one more factor to be considered: luckp. 175
The Corned Beef Hash Affair
Luck uber Alles
The $89,000,000 Gig
Stop the Presses: "If you want praise, show it to your mother."--DK 12/15/2000p. 181
Yeah, but, What Have You Done for Me Lately?: Trips and trops up and down the author's new products Memory Lanep. 185
To Market, to Market
How Long Are Your Arms?
The Inventor's Checklistp. 197
A Typical Marketing Planp. 201
Resources for Inventorsp. 205
Indexp. 207
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9781581151985
ISBN-10: 1581151985
Series: Aesthetics Today Ser.
Audience: General
Format: Paperback
Language: English
Number Of Pages: 224
Published: 1st October 2001
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 1.27
Weight (kg): 0.84