Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: · Organizational Success and Profitability · Winning and Retaining Customers · Effective Leadership · Innovation and Creativity · Motivating and Energising People · Managing Risk · Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.
"A stimulating read if you believe that trust is an essential ingredient in making organizations tick. If you d not .. this is essential reading" - Martin McCourt, Chief Executive Officer, Dyson. "Trust is the fabric that all customer and business relationships are built upon, and yet it is so often ignored. You can't build loyalty without trust and companies increasingly need to focus their people and resources on building customer trust. There is no time to waste. You need to read this book now!" - Jeremy Dale, Vice President, Brand Marketing, Orange. "Speed, greed and expediency drive people and organizations to moral (and often financial) bankruptcy. Authenticity and respect cultivate trust, nurturing the tensions and lubricating the frictions of imperfect human behaviour in contemporary organizations. Sally Bibb and Jeremy Kourdi provide a clear and understandable range of conducive, supportive, practical ways to engender respect, authenticity and most of all renewed trust in contemporary organizations. This timely book is an insightful reminder of alternatives to the otherwise depressing stories of too many organizations in trouble" - John Hofmeister, Director of Human resources, Royal Dutch/Shell Group of Companies. "This is an engaging and very well-written book that tackles an important and neglected business topic. The authors are thoughtful and wide-ranging in their approach to Trust which they see as a central feature of business success. The book not only unpacks the subtle and complex concept of trust but describes how it is so easily lost in organizations." - Professor Adrian Furnham, Department of Psychology, University College London. "Commercially, politically, socially, we live in a climate of distrust. Trust Matters - and this book with that title lucidly explains why. It shows the need for leaders, followers and people generally to put some effort into gaining and keeping it, and , most of all, makes and reinforces the vital truth that only earning trust will do" - Neil Kinnock "It has never been more important that people understand clearly what the top leaders of an organization stand for. The examples given around leadership are very practical and are useful for any individual or organization that internalise the importance and benefits of leaders that create trust, and open work environment and are dedicated to building a values-driven company" - Susan Bowick, Executive Vice President, Human Resources and Workforce Development, Hewlett Packard.