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Transnational Television, Cultural Identity and Change : When STAR Came to India - Melissa Butcher

Transnational Television, Cultural Identity and Change

When STAR Came to India


Published: 17th October 2003
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When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s.

This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity.

The Research Question
Constructing Cultural Space
Cultural Strategies of Identity
The Study
Redefining Indian Television
The Post-independence Era
The Impact of the Image
The Post-liberalisation Era
Redefining the Image of India
Cultural Strategies of Identity
The Modern Individual
Cultural Strategies of Identity
Redefining Tradition
Cultural Change in India
Redefining Indianness
The Continuity and Disjunction of Indian Identity
Contesting Indian Identity in a Global World
Mediating Identity: Transnational Television and Cultural Change
Transnational Media Corporation Practice in a Global Era
Active Audiences and the Construction of Meaning
The Construction of the Local
The Impact of Television on Cultural Change in India
Shifting Cultural Space and The Formation of New Identities
The Delineation of Space
The Classification of Space
Boundaries and Limit Images
The Compression of Space
The Generation of Multiple Identities
Orientation at the Point of Comfort
Cleaving India: New Oppositions and Familiarities
Space Binding
The Construction of an Immoral West
Space Dislocating
The Creation of New Familiarities
The 'Chutneyfication of Identity'
India According to Miss World
Identity and the Body
Miss World 1996
A Transgressive Ms
The Dimensions of Cultural Change
Describing Cultural Change
The Changing Experience of Space
The Impact of Transnational Television
Controlling the Direction of Change
Contesting the Global/the Local
Between Release and Restraint
The Formation of New Subjectivity in India
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761997665
ISBN-10: 0761997660
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 324
Published: 17th October 2003
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 21.5 x 13.9  x 1.91
Weight (kg): 0.5