With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.
Chapters are packed with pedagogical features that will help readers consolidate their learning, including:
- Chapter objectives
- Key terms
- Discussion questions and exercises
- Links to useful websites
- Profiles of successful individuals and organizations
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
The Global Tourism Marketing Environment Consumer Behaviour Developing a Marketing PlanMarketing Research The Tourism and Hospitality Product Pricing Distribution Marketing Communications The Role of Advertising and Sales Promotions Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth Internet MarketingProviding Service Quality through Internal Marketing Destination Marketing Contemporary Issues in Tourism and Hospitality Marketing