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Tourism and Hospitality Marketing : A Global Perspective - Simon Hudson

Tourism and Hospitality Marketing

A Global Perspective

Hardcover Published: 26th March 2008
ISBN: 9781412946865
Number Of Pages: 488

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Geographical Index of Cases
The Global Tourism Marketing Environmentp. 1
Consumer Behaviourp. 37
Developing a Marketing Planp. 75
Marketing Researchp. 110
The Tourism and Hospitality Productp. 145
Pricingp. 176
Distributionp. 215
Marketing Communications: The Role of Advertising and Sales Promotionsp. 250
Marketing Communications: Public Relations, Personal Selling, Direct Marketing, and Word of Mouthp. 289
Internet Marketingp. 329
Providing Service Quality Through Internal Marketingp. 353
Destination Marketingp. 387
Contemporary Issues in Tourism and Hospitality Marketingp. 424
Indexp. 459
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781412946865
ISBN-10: 1412946867
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 488
Published: 26th March 2008
Country of Publication: US
Dimensions (cm): 23.5 x 19.05  x 2.69
Weight (kg): 1.05