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Top Of Mind : Use Content to Unleash Your Influence and Engage Those Who Matter To You - John Hall

Top Of Mind

Use Content to Unleash Your Influence and Engage Those Who Matter To You

By: John Hall

Hardcover Published: 18th April 2017
ISBN: 9781260011920
Number Of Pages: 208

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Proven strategies any company or individual can use to stay top of mind with their audience—from Inc.com’s #1 content marketing company.

What do all successful businesses have in common? They’re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.

In Top of Mind, the cofounder of a leading content marketing company shows readers how to create business opportunities by occupying the space at the top of their audience’s minds—and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand—whether they’re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who’s recruiting the best talent in the industry.

It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the “why” behind the message; and create processes to make that message part of a brand’s DNA. Maintaining a prominent spot in audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.

  • John Hall is the cofounder and CEO of Influence & Co., which was named the “#1 company dominating content marketing” by Inc.com and among “America’s Most Promising Companies, 2014” by Forbes, while Entrepreneur recognized Hall as one of the “Founders Who Are Innovating Company Culture”
  • A thought leader on this topic, Hall has columns for Forbes and Inc.com, and he’s contributed to more than 50 online publications, including Harvard Business Review, Fast Company, and Mashable.
  • Influence & Co. serves many Fortune 500 companies and big-name influencers, including Dell, AIG, American Airlines, Expedia, Adobe, Office Depot/Office Max, LegalZoom, Paychex/Sure Payroll, The List, and Jay Baer.

Foreword

Acknowledgments

Introduction

1: How Your Consumers Are Changing

2: What Consumers Are Looking for in Brands They Trust

3: Building Relationships by Helping Others

4: Being Transparent and Likable

5: Remaining Consistent and Boosting Familiarity

6: Broadcasting Your Message Through Content

7: My Journey

8: The Golden Rule of Communication

9: Beyond the Marketing Department

10: Populating All Stages of the Consumer Journey Through Strategic Distribution

Resource Library

Notes

Index

ISBN: 9781260011920
ISBN-10: 1260011925
Series: Business Books
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 208
Published: 18th April 2017
Publisher: McGraw-Hill Education
Country of Publication: US
Dimensions (cm): 23.6 x 16.2  x 1.9
Weight (kg): 0.41