Too Fast to Think

Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking to be creative.

Too Fast to Think exposes our current work practices and explores how they are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices.

To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team.

Supported by cutting-edge research from the University of the Arts London, Chris Lewis proposes an innovative model that re-balances left and right brain thinking. It takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.

About the Author

Chris Lewis is the founder, global chairman and CEO of LEWIS. He is a previously published author and ex-journalist and is a highly skilled media trainer, coaching senior politicians, business people and celebrities. He has written for The Financial Times, The Economist, The Times and The Guardian. He founded LEWIS in 1995 and the agency has become one of the biggest full-spectrum marketing and communications agencies in the world.