This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies.
The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting.
Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeki
Series: Communication Ser.
Tertiary; University or College
Number Of Pages: 192
Published: 1st July 1998
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 20.32 x 12.7
Weight (kg): 0.2