The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

By: Cynthia Huffman, David Glen Mick, S. Ratneshwar

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Hardcover | 16 November 2000 | Edition Number 1

At a Glance

Hardcover
356 Pages

Dimensions(cm)
23.39 x 15.6 x 2.06

Hardcover

RRP $399.00

$331.75

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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:

What is the nature of motives, goals, and desires that prompt consumption behaviours? 
Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? 
How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

Industry Reviews

..."a treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently high quality set of chapters. The hallmark of this work is that it includes unquestioned leaders in the field contributing new ideas, new theories, and new methods. Richard J. Lutz J.C. Penney Professor of Marketing University of Florida [Past Editor of the Journal of Consumer Research and Past President of the "Association for Consumer Research."

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