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The Visionary Package - Herbert M. Meyers

Hardcover

Published: 29th October 2004
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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

'The Visionary Package will inspire marketers and designers to 'let their imagination soar' to achieve new, unique and visionary concepts in both product development and the packaging of these products.' - Tim Canning, Vice President, Retail Marketing, McKesson Corporation



'The Visionary Package does an excellent job of making readers take a second look at the shopping environment they so often take for granted. The Visionary Package is a must read for marketers as well as members, and future members, of the design community.' - Elliot Young, Chairman, Perception Research Services International



'Even though I have been working in the area of branding and packaging since 1987, I learned something new in every chapter of The Visionary Package. Business professionals and students will gain insights into how visionary packaging decisions enable brands to meet critical consumer requirements, be noticed in the competitive retail environment, and build memorable brand equity to become the long-lived brands people value and trust.' - Hope Bober Corrigan, The Sellinger School of Business and Management, Loyola College in Maryland, USA

Introduction
What is Visionary Packaging ?
A Short, but Important History of Packaging
The Ubiquitous Package
The Evolution of Packaging
The Power of Branded Packaging
The Consumer Mindset and Packaging
Package Design and the Consumer
Consumer Attitudes and Concerns
A Broader View
Emotional Purchasing
The Lifestyle Influence
Connecting the Package with the Consumer
Shaping Up
The Package in the Retail Store
Wal-Mart and Everyone Else
Packaging as a Promotional Tool
The Package on the Road
Trends in Visionary Packaging
Brand Packaging
The Obvious is not Always Obvious
The Designer as a Business Partner
Packaging Politics
Virtual Package Management
All You Need to Know
The Future of Visionary Packaging
Packaging Opportunities and Challenges
What's Ahead ?
The Information Bubble
The Digital Package
New Challenges for Marketers and Package Designers
Ready-Get Set-GO!
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403906779
ISBN-10: 1403906777
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 242
Published: 29th October 2004
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 23.5 x 15.5  x 2.54
Weight (kg): 0.62
Edition Number: 1