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The Versatile Salesperson : Selling the Way Your Customer Wants to Buy - Roger Wenschlag

The Versatile Salesperson

Selling the Way Your Customer Wants to Buy

By: Roger Wenschlag, Sharon Skeeter (Editor)

Paperback | 1 June 1989 | Edition Number 1

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This paperback edition presents a popular American selling strategy which shows salespeople how to perceive a buyer's expectations and accommodate them on the spot. It teaches the 'social styles matrix,' which allows sellers to assess their customer's buying style, and their own selling style, in order to increase compatibility and effectiveness. Examples, case studies, and anecdotes illustrate lessons and deepen understanding.

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