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The Unseen Power: Public Relations: A History :  Public Relations: A History - Scott M. Cutlip

The Unseen Power: Public Relations: A History

Public Relations: A History

Paperback Published: March 1994
ISBN: 9780805814651
Number Of Pages: 832

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Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900.
For example, the book tells how:
* President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital.
* Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s.
* William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy.
* Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it.
* Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process.
* Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety.
This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editorsp. ii
Prologuep. ix
Acknowledgmentsp. xviii
the Seedbed Years of Counseling, 1900-1919p. 1
Notes on Sourcesp. 9
The Nation's First Publicity Agencyp. 10
The First Washington Agenciesp. 27
First Parker and Lee; Then Lee, Harris, and Leep. 37
The Hamilton Wright Organization -- the First International Agencyp. 73
Pendleton Dudley Starts Fifth Agency in 1909p. 92
Notes on Sourcesp. 113
Ivy Lee Returns to New York; Joined by T. J. Rossp. 114
Edward L. Bernays: Pioneer, Philosopher, Centenarianp. 159
Notes on Sourcesp. 190
Bernays: The Counselor and His Genius and His Role in the Professionp. 193
John Price Jones Tries to Ride Two Horsesp. 226
Steve Hannagan: Super Press Agentp. 251
Harry Bruno: Aviation and Public Relations Pioneerp. 278
William H. Baldwin: Counselor and Citizenp. 308
Ben Sonnenberg: Sui Generisp. 343
Clarke and Tyler: Builders of the Ku Klux Klanp. 372
John W. Hill: Builder of An Enduring Legacyp. 414
John Hill's Two Major Battles: Steel and Tobacco -- and the Personp. 458
the Depression and the Years Beyondp. 525
Notes on Sourcesp. 529
Carl Byoir: The LIttle Giant of Public Relationsp. 531
Carl Byoir: Years of Success and Stormp. 553
Whitaker & Baxter: Architects of the New Politicsp. 589
Earl Newsom: Counselor to Corporate Giantsp. 634
Earl Newsom and the Auto Giants: Ford and Gmp. 682
Earl Newsom and the Ford Foundationp. 735
Epiloguep. 761
Indexp. 777
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805814651
ISBN-10: 0805814655
Series: Routledge Communication Series
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 832
Published: March 1994
Publisher: Taylor & Francis Inc
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 4.19
Weight (kg): 1.09
Edition Number: 1