New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into a complete plan that will strengthen customer bases without breaking the budget.
Now with updated examples, marketing techniques, and contributions from experts, Kennedy offers an approach that catapults companies to the cutting edge.
About the Author
Dan S. Kennedy (Phoenix, AZ) is an expert on marketing and sales who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada.
This updated edition of Dan S. Kennedy's bestselling guide contains everything needed to move marketing to the leading edge of today's business. In 2010, digital marketing budgets exceeded print advertising and marketing budgets for the first time, with 70 percent of companies focusing on social media. Marketers need to reflect this change in their plans. The author's newsletters, telecoaching programs, and other media outreach influence well over 1 million entrepreneurs annually.