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The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media - John Allen Hendricks

The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media

By: John Allen Hendricks (Editor)

Hardcover

Published: 1st June 2010
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"The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age."---John V. Pavlik, Rutgers University

The Twenty-First-Century Media Industry provides an intriguing examination into the role that new media technologies are having on the traditional media industry from a media management perspective. Consumers' behaviors and expectations are being shaped by new media technologies. They now expect information on demand and on the go as well as at their fingertips via the Internet. In order to stay relevant and competitive, traditional media managers and practitioners are developing new business models and new business philosophies. The volume contributors explore the business strategies being implemented by some media industries, such as newspapers, mobile phones, cinema, broadcasting, and the recording industry, which are struggling not only to remain competitive and profitable but simply to survive. The Twenty-First-Century Media Industry will be a valuable resource for those scholars interested in the emerging role of new media technologies and the new media industry as it evolves in the twenty-first century

The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age. -- John V. Pavlik, Rutgers University
Predicting the future of the media industry at this juncture may sound audacious, yet this volume does so, and the future it presents is auspicious. The 13 chapters-all by US academicians and media scholars with impressive credentials-address possible approaches to media management, new technologies and innovations, and the implications of various media: recorded music, print, journalism, cable and broadcasting (including radio), cinema, the Internet, mobile telephones. Media have saturated modern society for the past 50 years. The opening essay, coauthored by Hendricks (Stephen F. Austin State Univ.) and Susan Smith, notes that "the latter half of the twentieth century saw an explosion in the communication industry [with] personal computers, satellites, cable television, cell phones, digital and high definition television, DVDs and the World Wide Web." But, the essay goes on to observe, the change is not in the media per se but rather in the "delivery systems." That the book does not offer an exact definition of the term "new media" is only right, given that in the 1450s the printing press was a "new medium." Summing Up: Highly recommended. Upper-division undergraduates through faculty. * CHOICE *

Dedication List of Tables List of Figures Foreword Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors 1: New Media: New Technology, New Ideas or New Headaches 2: Media Management: The Changing Media Industry and Adaptability 3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off 4: The Obstinate Audience Revisited: The Decline of Network Advertising 5: Going Viral: Mass Media Meets Innovation 6: The First Domino: The Recorded Music Industry and New Technology 7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media 8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom 9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices 10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones 11: Making Money with Mobile 12: Cinema in the Age of RWX Culture 13: Local Market Radio: Programming and Operations in a New Media World About the Editor About the Contributors Bibliography Index

ISBN: 9780739140031
ISBN-10: 0739140035
Series: Studies in New Media
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 310
Published: 1st June 2010
Publisher: Lexington Books
Country of Publication: US
Dimensions (cm): 24.1 x 16.2  x 2.6
Weight (kg): 0.63