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The Tipping Point :  How Little Things Can Make a Big Difference - Malcolm Gladwell

The Tipping Point

How Little Things Can Make a Big Difference

Paperback Published: January 2002
ISBN: 9780316346627
Number Of Pages: 304

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This celebrated bestseller, now in paperback, is a book that is changing the way the world thinks about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

ISBN: 9780316346627
ISBN-10: 0316346624
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: January 2002
Publisher: BACK BAY BOOKS
Country of Publication: US
Dimensions (cm): 20.96 x 13.97  x 1.91
Weight (kg): 0.3

Earn 48 Qantas Points
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