+612 9045 4394
The Thank You Economy - Gary Vaynerchuk

The Thank You Economy

Hardcover Published: 8th March 2011
ISBN: 9780061914188
Number Of Pages: 256

Other Formats

Share This Book:


RRP $44.99
In Stock
Enter an Australian post code for delivery estimate

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

Acknowledgmentsp. xi
Prefacep. xiii
Welcome to the Thank You Economyp. 1
How Everything Has Changed, Except Human Naturep. 3
Erasing Lines in the Sandp. 45
Why Smart People Dismiss Social Media, and Why They Shouldn'tp. 51
How to Winp. 85
From the Top: Instill the Right Culturep. 87
The Perfect Date: Traditional Media Meets Socialp. 111
I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ballp. 119
Intent: Quality versus Quantityp. 131
Shock and Awep. 141
The Thank You Economy in Actionp. 149
Avaya: Going Where the People Gop. 151
AJ Bombers: Communicating with the Communityp. 155
Joie de Vivre Hotels: Caring About the Big and Little Stuffp. 167
Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Mediap. 177
Hank Heyming: A Brief Example of Well-Executed Culture and Intentp. 187
Conclusionp. 193
Sawdustp. 199
More Thoughts On ...p. 201
How to Win in the Thank You Economy, the Quick Versionp. 231
Notesp. 235
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780061914188
ISBN-10: 0061914185
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 8th March 2011
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.9 x 14.8  x 2.3
Weight (kg): 0.36