The Sweet Spot

If you align business strategy with positive psychology and faith principles, you will find your "Sweet Spot". The sweet spot is where the best of business integrity can elevate everything you do as a businessperson. This book is a reflection partly on the 2008 financial crisis, the Covid-19 pandemic, and Mike Ferrel's work as an executive coach and consultant during these times.

"Whether it's a financial crisis or a global pandemic the principles in Sweet Spot will help you survive and thrive"

""The timing of this book is perfect, with leaders struggling to find a path forward and to motivate and align the efforts of their teams behind the strategy. And yet, these are the same challenges leaders constantly face, albeit in a less chaotic situation. The lessons learned during the financial crisis should be useful to leaders in all organizations, and the book utilizes the crisis to reflect on how best to integrate the timeless principles of faith into a winning leadership approach."" -Bob Keith Co-Founder The Ciocca Center For Entrepreneurship, Catholic University of America

"Mike has demonstrated through his many years in business and research that a leader's sustainable success is a result of the integration of his/her desire and ability to integrate best business practices, understanding of human behavior, and the pursuit of virtue. One does not have to be around Mike for any length of time to observe that this is a way of life forhim". -Dr. Thomas Lorang, Educational psychologist, former Superintendent Sioux Falls Catholic Schools, college president, leadership coach and organization behavior consultant.