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The Survival of Soap Opera : Transformations for a New Media Era - Sam Ford

The Survival of Soap Opera

Transformations for a New Media Era

By: Sam Ford (Editor), Abigail De Kosnik (Editor), C. Lee Harrington (Editor)

Hardcover Published: 15th October 2010
ISBN: 9781604737165
Number Of Pages: 344

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How the daytime drama format reaches or loses its audience in the Internet age Contributions by Ernest Alba, Kay Alden, Robert C. Allen, Nancy Baym, Sara A. Bibel, Denise D. Bielby, Denise Brothers, Tom Casiello, Mary Cassata, Giada Da Ros, Abigail De Kosnik, Patrick Erwin, Sam Ford, Racquel Gonzales, Erick Yates Green, C. Lee Harrington, Barbara Irwin, Deborah L. Jaramillo, Elana Levine, Lynn Liccardo, J. A. Metzler, Jason Mittell, Patrick Mulcahey, Jaime J. Nasser, Horace Newcomb, Roger Newcomb, Radha O'Meara, Julie Porter, QueenEve, William J. Reynolds, Tristan Rogers, Melissa C. Scardaville, Christine Scodari, Louise Spence, Bernard M. Timberg, Emma F. Webb, Carol Traynor Williams, and Mary Jeanne Wilson The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink of disappearing. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime-time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries. The book contains reflections from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans, and website moderators, and by soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture and speaks to longtime soap viewers, television studies scholars, and media professionals alike. Sam Ford, Bowling Green, Kentucky, is a research affiliate with Massachusetts Institute of Technology's Convergence Culture Consortium and Director of Digital Strategy for Peppercom Strategic Communications. Abigail De Kosnik, San Francisco, California, is an assistant professor at the University of California, Berkeley, in the Berkeley Center for New Media and the Department of Theater, Dance, and Performance Studies. C. Lee Harrington, Oxford, Ohio, is professor of sociology and a Women's Studies Program Affiliate at Miami University. She has been conducting research on the daytime industry and soap fans since the late 1980s and is author of many published academic works on soaps, including Soap Fans (with Denise D. Bielby).

Acknowledgmentsp. ix
Challenges To The Future Of Soaps
Introduction: The Crisis of Daytime Drama and What It Means for the Future of Televisionp. 3
Perspective: Scholars Barbara Irwin and Mary Cassata on the State of U.S. Soap Operasp. 22
Perspective: Historian William J. Reynolds on Memories of The Edge of Nightp. 29
Perspective: Writer Patrick Mulcahey on Changes in Soap Opera Writing Contractsp. 31
Perspective: Actor Tristan Rogers on Changes in Soaps' Industry, Audiences, and Textsp. 34
Daytime Budget Cutsp. 38
Agnes Nixon and Soap Opera ôChemistry Testsöp. 44
Giving Soaps a Good Scrub: ABC's Ugly Betty and the Ethnicity of Television Formatsp. 49
The Way We Were: The Institutional Logics of Professionals and Fans in the Soap Opera Industryp. 58
Capitalizing On History
Perspective: Scholar Horace Newcomb on the Pleasures and Influence of Soapsp. 81
Perspective: Scholar Robert C. Allen on Studying Soap Operasp. 83
Growing Old Together: Following As the World Turns' Tom Hughes through the Yearsp. 86
Perspective: Writer Kay Alden on What Makes Soaps Uniquep. 101
Perspective: Scholar Nancy Baym on Soaps after the O. J. Simpson Trialp. 104
Of Soap Operas, Space Operas, and Television's Rocky Romance with the Feminine Formp. 106
The Ironic and Convoluted Relationship between Daytime and Primetime Soap Operasp. 119
Perspective: Scholar Louise Spence on Comparing the Soap Opera to Other Formsp. 130
Perspective: Scholar Jason Mittell on the Ties between Daytime and Primetime Serialsp. 133
Preserving Soap History: What Will It Mean for the Future of Soaps?p. 140
Did the 2007 Writers Strike Save Daytime's Highest-Rated Drama?p. 154
Experimenting With Production And Distribution
ôThe Rhetoric of the Camera in Television Soap Operaö Revisited: The Case of General Hospitalp. 163
Its Not All Talk: Editing and Storytelling in As the World Turnsp. 175
Guiding Light: Relevance and Renewal in a Changing Genrep. 180
The Evolution of the Production Process of Soap Operas Todayp. 187
From Daytime to Night Shift: Examining the ABC Daytime/SOAPnet Primetime Spin-of Experimentp. 191
ôWhat the hell does TIIC mean?ö Online Content and the Struggle to Save the Soapsp. 201
The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fansp. 219
Learning From Diverse Audiences
Soaps for Tomorrow: Media Fans Making Online Drama from Celebrity Gossipp. 233
Soap Opera Critics and Criticism: Industry and Audience in an Era of Transformationp. 250
Hanging on by a Common Threadp. 265
Perspective: Fan Site Moderator QueenEve on Fan Activity around and against Soapsp. 272
The Role of ôThe Audienceö in the Writing Processp. 275
The ôMissing Yearsö: How Local Programming Ruptured Days of Our Lives in Australiap. 279
As the World Turns' Luke and Noah and Fan Activismp. 293
Constructing the Older Audience: Age and Aging in Soapsp. 300
Referencesp. 315
Indexp. 331
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781604737165
ISBN-10: 1604737166
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 344
Published: 15th October 2010
Publisher: University Press of Mississippi
Country of Publication: US
Dimensions (cm): 23.39 x 15.6  x 2.06
Weight (kg): 0.67

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