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The Story So Far : What We Know About the Business of Digital Journalism - Bill Grueskin

The Story So Far

What We Know About the Business of Digital Journalism

Paperback Published: 1st June 2011
ISBN: 9780231160278
Number Of Pages: 160
For Ages: 22+ years old

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Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations?some of which were founded over a century ago and others established only in the past year or two?and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.

In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.

ISBN: 9780231160278
ISBN-10: 0231160275
Series: Columbia Journalism Review Books
Audience: Professional
For Ages: 22+ years old
Format: Paperback
Language: English
Number Of Pages: 160
Published: 1st June 2011
Publisher: COLUMBIA UNIV PR
Country of Publication: US
Dimensions (cm): 22.91 x 15.19  x 0.79
Weight (kg): 0.2