The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
"Highly readable."--Library Journal
"The Story Factor provides valuable tools for using storytelling as a means for self-discovery and as a springboard for creating a more meaningful and successful future. This is vital new reading."--Robert K. Cooper, Ph.D. author of Winning at New Products
"As the author herself notes, you can't make someone listen; you can only entice, inspire, cajole, stimulate, or fascinate. Stories do that; so does this book. It's a pleasure to dive into and an extremely useful tool for the would-be influencer or change builder."--Art Kleiner, author Schools That Learn and The Age of Heretics
"This wonderful book...will unleash your capacity to be more effective in whatever your line of work. Everyone who cares about positive change at an individual, organizational or global level should experience The Story Factor."--Gail C. Christopher, JFK School of Government, Harvard University
"It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."--Seth Godin, Author of All Marketers Are Liars
"Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life."--Daniel H. Pink, Author of A Whole New Mind
"The Story Factor is full of entertaining and useful stories to enhance our ability to communicate effectively. It will be very useful to teachers and managers alike."--Edgar E. Schein, Sloan Fellows Professor of Management, Emeritus, and Senior Lecturer, MIT Sloan School of Management