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The Start-up of You : Adapt, Take Risks, Grow Your Network, and Transform Your Life - Reid Hoffman

The Start-up of You

Adapt, Take Risks, Grow Your Network, and Transform Your Life

By: Reid Hoffman, Ben Casnocha

Paperback | 7 January 2013 | Edition Number 1

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The New York Times No. 1 bestseller that can transform your life and career - now in a revised and updated edition.

'I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.' Jack Dorsay, co-founder of Twitter

Co-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the 'start-up of you'.

Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.

Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.
'Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.' Sheryl Sandberg, author of Lean In and former COO of Facebook

Industry Reviews
The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts' contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships * Economist *
[An] extremely interesting and informative read * *
Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business ... We challenge you not to be inspired * PA Life *
It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle -- Richard Waters * Financial Times *
Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in or want to be in The Start-Up of You holds lessons for success. -- Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City