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The Star Principle : How it can make you rich - Richard Koch

The Star Principle

How it can make you rich

Paperback Published: 1st May 2010
ISBN: 9780749929626
Number Of Pages: 272

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Star businesses are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false starts is also included, along with a number of examples of how existing companies established themselves as industry leaders.

Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to - Roger Trapp, INDEPENDENT

Introduction: La Dolce Vita for You?p. 1
The Ideap. 5
What Will Make You Successful?p. 7
So What Exactly is a Star Business?p. 13
The Power of the Star Ideap. 27
Stars are for Everyonep. 35
Find a Starp. 51
The Art of Creating Starsp. 53
Born Starsp. 59
Stardom Thrust Upon Themp. 67
Seven Steps to Heavenp. 93
How to Create Your Star I: Dreaming Up Star Ideasp. 111
How to Create Your Star II: Validating and Choosing Your Star Venturep. 139
Benefit From Somebody Else's Starp. 155
Fake Starsp. 163
Nurture a Starp. 171
The Star Takes Offp. 173
Evolve into a Starp. 195
The Importance of Unreasonable Expectationsp. 209
The Fading Starp. 221
Summary: What Have We Discovered?p. 233
Indexp. 247
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780749929626
ISBN-10: 0749929626
Audience: General
Format: Paperback
Language: English
Number Of Pages: 272
Published: 1st May 2010
Publisher: Little, Brown Book Group
Country of Publication: GB
Dimensions (cm): 19.7 x 12.9  x 1.8
Weight (kg): 0.22
Edition Number: 1