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The Sport Business Future : Palgrave Business - Hans Westerbeek

The Sport Business Future

Palgrave Business

Hardcover Published: 11th June 2004
ISBN: 9781403912671
Number Of Pages: 210

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The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee



'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

List of Figures and Tablesp. vi
Forewordp. vii
Acknowledgmentsp. ix
List of Abbreviationsp. x
Introductionp. xi
The Sport Business Solution: The Fourth Placep. 1
The Third Placep. 2
A Radical Future?p. 3
Pace, Change and Futures Thinkingp. 6
A Comment on Methodp. 8
Setting the Future Scenep. 9
A Critical View of Futures Studiesp. 12
Sport Business Singularity: Real Virtualityp. 16
Spectacular Changep. 18
Artificial Intelligence and the Human Brainp. 21
Trans-humanityp. 23
Trans-human Sportp. 24
Soul Catchers and Virtual Immortalityp. 25
Sport, Super-intelligence and the Supernetp. 26
I Robotp. 30
Athletes of the Future: Cyborgs, Mutants and Clonesp. 36
Crystal Ball Gazingp. 38
Medal-winning Mutationsp. 40
Gene Dopingp. 40
Insulin-like Growth Factor Ip. 43
Measuring Conventional Sport with Technologyp. 43
Virtual Athletesp. 48
Sport Competitions of the Future: Free Markets and Freak Marketsp. 50
Introductionp. 52
The Future of Sporting Competitionsp. 53
Future Billionaires?p. 64
What is an Athlete Worth?p. 67
Athletes as Assetsp. 68
The Sport Business of Athletesp. 71
Tribal Sport Business: Cavemean, Fan and Clanp. 74
The Tribal Experiencep. 76
The Tribal Bondp. 76
The Sports Tribep. 79
Cultivating Clansp. 84
Sport and Social Identityp. 85
Belongersp. 87
Worship in the Sport Cathedral: Keeping the Faithp. 90
Nietzsche was a Sports Fanp. 92
Consciousness and Soulp. 93
The Flowp. 95
The Symbolic Potential of Sportp. 97
Virtual Sport Worshipp. 101
Zen and the Art of Sport Businessp. 105
Full Circle: A New Physicalityp. 107
Corporate Sport Citizenship: Tigers and Sharksp. 110
Social Capitalp. 112
Fad or Future?p. 113
Corporate Citizenship: Getting to Herep. 115
Dimensions of Corporate Citizenshipp. 117
Prosperity Factorsp. 118
The Fittest Organisations are those that are Socially Relevantp. 119
Corporate Engagement: Bottom Line Community Involvedp. 120
Business Characteristics of Sport Organisationsp. 122
Big Brother is Watching: Behave or be Punishedp. 124
Domestic Corporate Sport Citizenshipp. 125
Using Sport to Improve Communitiesp. 127
Green Sport Business: Greenbacks and Green Thumbsp. 130
It's Easy Being Green (Sport)p. 132
Environmental Impact of Sportp. 137
The Greening of Sportp. 139
Sustainabilityp. 142
Environmental Threatsp. 143
The Likelihood of Sustainabilityp. 143
Sport Carries the Green Virusp. 146
Can Sport Save the World?p. 147
Involvement of the Sport Industry Businessp. 148
Cultural Sport Business: The Games Must Go Onp. 154
Sport as a Cultural Vehiclep. 156
Sport and Cultural Convergencep. 160
Nationalism and Factionalismp. 162
Sport and Conflictp. 163
Sport and Reconciliationp. 164
Sport: The History and Future of Capitalismp. 165
Sport and Politicsp. 167
Sport and Culturep. 171
Culture and the Future of Sportp. 172
The New Frontiers of Sport Business: Sport Business as Unusualp. 183
The Wave of Technologyp. 184
Imminent Key Technologiesp. 185
Cyber and Digital Sport Gamingp. 191
Cyber-sport as the New Modalityp. 192
Virtual Fandom: From the Actual Club to the Virtual Hubp. 194
Outer Space for Placep. 195
Fiction on the Fieldp. 196
Implications for the Future Delivery of Management and Marketing in Sportp. 197
A Sport Business Futurep. 200
Epiloguep. 202
Indexp. 206
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781403912671
ISBN-10: 140391267X
Series: Palgrave Business
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 210
Published: 11th June 2004
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.91
Weight (kg): 0.5
Edition Number: 1