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The Social Wave : Why Your Business is Wiping Out With Social Media and How to Fix It - Starr Hall

The Social Wave

Why Your Business is Wiping Out With Social Media and How to Fix It

Paperback Published: 8th July 2011
ISBN: 9781599184234
Number Of Pages: 268

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Don’t Sink in the Sea of Social Media—Succeed

Presenting a dynamic look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.

Includes:

  • The latest strategies for 25 of today’s hottest industries revealing 5 proven tips for each
  • Social Site Comparison—a complete review of strengths, weaknesses, and added values
  • Wave Tips—common social media problems and mistakes and proven fixes
  • Hidden Treasures—the best online sites and resources you’re not using (yet)
  • Case studies illustrating victories and shipwrecks—learn what works and what will sink you

Plus, gain access to Starr’s Social Profit Chart and The Social Wave Support Blog

"If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period."
-Charlie Walk, former president of Sony/Epic

"Starr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire."
-Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company

"The Social Wave is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it!"
-Jill Zarin, The Real Housewives of New York, Entrepreneur, Philanthropist

Coached by Starr, learn how to stay on top of the rising swell of social media, ride today’s social media wave, and prepare to catch the next big one.

Forewordp. xi
Prefacep. xv
Salling The Social Ocean
top strategies on how you can make social media work for your businessp. 1
How Social media fits into marketingp. 3
Using Social vehicles as a listening Channelp. 5
Consistency with your online approachp. 8
Leave out the sales bitchingp. 10
It is not about the numbersp. 10
Your image and brandingp. 12
One-way vs. two-way messagingp. 14
Creating Waves
top strategies on how you can make social media work for your businessp. 19
The ripple effectp. 19
Create compelling offersp. 21
Question-posting back to your sitep. 23
Power boost your information social wavep. 25
Start a group or fan pagep. 25
Interactive Campaigns and contestsp. 30
Focus on word of mouthp. 32
Be The Big Fish
step-by-step strategies on how to make your brand stand out among the competitionp. 37
Determine your brand personalityp. 37
Take risks to stand outp. 39
Set up competition monitorsp. 41
Put your customers to workp. 42
Send personal repliesp. 44
Build and feed your networkp. 44
Stop Paddling Upstream, Start Sailing
how to set up social marketing systems, including social media policies and proceduresp. 49
Set your foundationp. 49
Set automated systemsp. 53
Policies and proceduresp. 53
Constructing your follow-through systemp. 64
Implement an assessment systemp. 66
Deciding on your marketing budgetp. 68
Outsourcing all this Stuffp. 69
Know The Tide
find out where your customers are posting online and use online social sites as your customer service portalp. 79
Studying your market's online behaviorsp. 80
Use advanced search functions on social sitesp. 80
Set up your customer service portal onlinep. 82
Managing your newsfeedsp. 83
Connecting with high-level networkers onlinep. 85
Finding target market connections onlinep. 88
How To Deal With The Sharks Online
a complete overview on how to deal with negative posts, people, and online trolling (also known as cranky people)p. 93
Dealing with trolls and mean peoplep. 94
Get off the streamp. 95
Humanize your brandp. 96
Have a damage control plan in placep. 97
Jumping On The Blogging Boat
how to connect with your focus market through the power of bloggingp. 99
The premier blog platformsp. 99
Key benefits of bloggingp. 101
Create your blog message and contentp. 101
Identify and reach out to potential blog partnersp. 104
Marketing your blogp. 106
Consumer reporting on your blogp. 108
Develop ongoing planp. 110
The Octopus Approach For Video Creation And Marketing
Seven Steps to creating and marketing your videos onlinep. 113
key areas of video marketingp. 114
Video detailsp. 117
Sites to upload onp. 119
Video emailing, conferencing, and live broadcastp. 120
Video optimizationp. 122
Swimming In A Sea Of Content
Create compelling content that will set you apart from your competitionp. 123
Create story hooks for media pick upp. 124
Create content using the top tips approachp. 125
How and where to post your content onlinep. 129
Podcasting your contentp. 130
Steps to-creating and launching a podcast journey onlinep. 132
Dealing with spam onlinep. 135
Get Off Of The Island
improve your social skills onlinep. 139
Response etiquettep. 139
Become HIPp. 140
Asking for the business using the 3/3 rulep. 141
Definition of askingp. 142
Levying the power of Askp. 143
Offer teleseminarsp. 145
Making the most of your teleseminarp. 148
Designing your teleseminarp. 148
How To Convert Small Fish Into Big Fish
turning relationships into salesp. 153
Check the Spam at the doorp. 154
Building your social proofp. 154
Using your warm listp. 155
Creating friend lists on social sitesp. 157
Mobile marketing to big fishp. 159
Subscription sitesp. 161
Nine power steps to turn social into profitp. 163
The Tidal Wave Approach
social networking for powerful publicityp. 167
Why PR worksp. 167
Building your online media listp. 168
Preparing for contactp. 170
Launching into media contactsp. 171
Anchoring Online Relationships
how to set up powerful email marketing journeysp. 177
Choosing an email marketing platformp. 177
Calls to action (CTA)p. 179
Lead capturep. 183
Email messagingp. 184
Behavioral email marketingp. 185
Monitoring communication campaign resultsp. 185
Checking Out Social Ships Online
what certain sites are good for, and when you should and shouldn't use themp. 189
Facebook (for networking with friends}p. 190
Linkedln (connecting with high-level networkers)p. 194
Twitter (engaging with prospects and customers)p. 195
YouTube (exposure and brand control)p. 196
StumbleUpon (content recommendation engine)p. 197
Digg (content discovery and delivery)p. 199
WordPress (website or blog base to use as your foundation online and post content)p. 200
Tumblr (blog meets content engine)p. 202
Squidoo (mini blog to create niche pages or publish wen pages on your favorite things)p. 203
Online Hidden Treasures
top sites and resources that you might not know aboutp. 205
Video resourcesp. 205
Website and blog resourcesp. 206
Social site resourcesp. 207
Search engine optimizationp. 210
Location-based marketingp. 215
Customize Your Social Ship
top sites that you can customize to create a better customer and brand experiencep. 219
Facebook is more than socialp. 219
Facebook storefront customization optionsp. 220
Customize Twitterp. 221
Linkedln customizationp. 224
Customize YouTube channelp. 226
Navigating The Social Ocean
create a well-rounded online social marketing planp. 229
Setting goals and mapping planp. 229
Create an action listp. 230
Learning systemsp. 233
Make Some Waves In Your Industry
top strategies on how to use social media for your specific industryp. 237
Financial plannersp. 237
Real estatep. 239
Medicalp. 240
Governmentp. 242
Attorneys/legalp. 243
Victories And Shiwrecks
case studies of what does and does not work onlinep. 245
Mac-and-cheese shipwreckp. 245
Dr. Pepper and that porn video shipwreckp. 247
Toyota shipwreckp. 247
Habitat shipwreckp. 248
Murphy-Goode wine doesn't pick a winner├╣another shipwreckp. 248
Dkny shipwreckp. 249
Makeover salon victoryp. 250
Liberty Bay Books victoryp. 250
Whole Foods victory turned shipwreckp. 251
Will it Blend? victoryp. 252
Lifespan victoryp. 253
United Linen victoryp. 254
Acknowledgmentsp. 257
About the Authorp. 261
Indexp. 263
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781599184234
ISBN-10: 1599184230
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 268
Published: 8th July 2011
Publisher: Entrepreneur Press
Country of Publication: US
Dimensions (cm): 22.9 x 15.3  x 1.91
Weight (kg): 0.38
Edition Number: 1

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