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The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
ISBN: 9780982618516 ISBN-10: 0982618514 Audience:
Number Of Pages: 278 Published: 15th February 2010 Country of Publication: US Dimensions (cm): 23.5 x 16.51
Weight (kg): 0.55
Edition Number: 2