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The Social Animal : A Story of How Success Happens - David Brooks

The Social Animal

A Story of How Success Happens

Paperback Published: 1st February 2012
ISBN: 9781780720371
Number Of Pages: 512

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This is a book about success and how it happens, told through the fictionalised story of a couple, Harold and Erica, representative of you and me. Brooks follows their story from birth to old age and explores the forces that expand and limit their choices in life. Following their progress, he explores everything that influences human development in the 21st century - why our interest and passions develop, how we decide whom to marry, why emotion trumps IQ, and how the vast power of the unconscious, where most of the mind's work takes place, plays such a fundamental role in the choices we make.
Through this captivating fable of modern life, Brooks shows us that the current thinking on how to improve society - from education to equality to creating a functional workplace - is all too often based on a false view of human nature.
The Social Animal culminates in a broad vision of society that emphasizes trust over individualism, social mobility over the status quo, and, ultimately, human character over human calculation.

Industry Reviews

"Brooks gets inside the head, explains how the brain works... it's like frieze-framing a novel and discussing the motivation of the characters. It's fascinating..." The Evening Standard "The book everyone's talking about" The Guardian "A fascinating study of the unconscious mind and its impact on our lives" The Economist "At Westminster they should be listening hard" The Times



Cleverly written to make a very complex subject fascinating.

Warwick Australia


The Social Animal

5.0 1


ISBN: 9781780720371
ISBN-10: 1780720378
Audience: General
Format: Paperback
Language: English
Number Of Pages: 512
Published: 1st February 2012
Publisher: Short Books Ltd
Country of Publication: GB
Dimensions (cm): 19.9 x 13.0  x 4.3
Weight (kg): 0.46
Edition Number: 1
Edition Type: Revised

Earn 41 Qantas Points
on this Book