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The Semiotics of the COVID-19 Pandemic : Bloomsbury Advances in Semiotics - Sebastián Moreno Barreneche

The Semiotics of the COVID-19 Pandemic

By: Sebastián Moreno Barreneche

Hardcover | 12 December 2024

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Studying the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.

Demonstrating the utility of semiotic theory to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, it explores in detail:

· the blame-attribution discourses that emerged at the beginning of the pandemic
· how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans
· how the collective actor 'the healthcare workers' was constructed in discourse and axiologised in positive terms around the globe
· the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online videoconferences
· and the idea of a 'new' normality following the pandemic.

Examining in turn different dimensions of the COVID-19 pandemic, the book highlights the importance of its discursive and semiotic nature. To do so, it features examples from Europe, Latin America and the United States, including a wide range of images, texts, practices and objects.

You Can Find This Book In

Non-FictionLanguage & LinguisticsLinguisticsSemantics & Discourse AnalysisReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication Studies

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