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The Secret of Chanel No. 5 : The Intimate History of the World's Most Famous Perfume - Tilar J Mazzeo

The Secret of Chanel No. 5

The Intimate History of the World's Most Famous Perfume

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Published: 6th September 2011
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“Who knew that such a tiny bottle housed so many secrets?” —Michael Tonello, author of Bringing Home the Birkin

Tilar J. Mazzeo, author of the New York Times bestseller The Widow Clicquot (an Amazon Best of the Month book in October 2008) returns with a captivating history of the world’s most famous, seductive, and popular perfume: Chanel No. 5. Mazzeo’s sweeping story of the iconic scent (known as “le monstre” in the fragrance industry) stretches from Coco Chanel’s early success to the rise of the seminal fragrance during the 1950s to the confirmation of its bestseller status in today’s crowded perfume market.

“Here is the life of one of the 20th century’s most interesting and deeply complicated women, a fascinating cultural history, and the story of an extraordinary perfume.” —Chandler Burr, New York Times scent critic and author of The Perfect Scent

"[Mazzeo] explores interconnections between designer and perfume, teasing out the relationship with delicacy." -- New York Times Book Review "[In] the skilled hands of cultural historian Mazzeo, [the perfume] becomes a magnificent window through which to understand [Coco Chanel] and her milieu... Impeccable research and crafting make a seemingly narrow topic feel infinitely important." -- Kirkus Reviews "This is one case where historical fact eclipses the legend and lore of the object itself-there's much, much more than meets the nose to discover in these pages." -- Booklist "Engaging." -- Wall Street Journal "Mazzeo's lush prose...never bogs down in the details-despite the extensive research showcased in the bibliography-and a smooth pacing keeps it moving along at a fast clip. This work is definitely recommended to lovers of 20th-century cultural history, Coco Chanel, and, of course, the world's best-selling perfume." -- Library Journal "Mazzeo has written an account of the rarest of things-an international olfactory icon-that fairly rushes off the pages. Here is the life of one of the 20th century's most interesting and deeply complicated women, a fascinating cultural history, and the story of an extraordinary perfume." -- Chandler Burr, New York Times scent critic and author of The Perfect Scent "The true brilliance of The Secret of Chanel No. 5 is Tilar Mazzeo's ability to take a subject one would never have thought possible to think very deeply about and then cover it so captivatingly. Who knew that such a tiny bottle housed so many secrets?" -- Michael Tonello, author of Bringing Home the Birkin "Anyone who's ever dawdled in front of a perfume counter will love Tilar Mazzeo's fascinating history of the perfume known simply as No. 5; her rich and witty account is as compelling as the fragrance itself. " -- Karen Karbo, author of The Gospel According to Coco Chanel

Prefacep. xiii
Coco Before Chanel No. 5
Aubazine and the Secret Code of Scentp. 3
The Pretty Perfumerp. 13
The Scent of Betrayalp. 23
An Education in the Sensesp. 37
The Prince and the Perfumerp. 47
The Birth of a Modern Legendp. 59
Love and War
Launching Chanel No. 5p. 75
The Scent with a Reputationp. 83
Marketing Minimalismp. 99
Chanel No. 5 and the Style Modernep. 111
Hollywood and the Great Depressionp. 119
A Broken Partnershipp. 131
In the Shadow of the Ritzp. 139
Coco at Warp. 151
Coco Plays the Numbersp. 165
The Life of an Icon
An Icon of the 1950sp. 181
The Art of Businessp. 193
The End of Modern Perfumeryp. 205
Afterwordp. 213
Acknowledgmentsp. 219
Notesp. 223
Bibliographyp. 261
Indexp. 269
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780061791031
ISBN-10: 0061791032
Series: P.S.
Audience: General
Format: Paperback
Language: English
Number Of Pages: 320
Published: 6th September 2011
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.2 x 13.4  x 2.0
Weight (kg): 0.25