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The SAGE Handbook of Public Relations - Robert L. Heath

The SAGE Handbook of Public Relations

By: Robert L. Heath (Editor)

Hardcover Published: 29th July 2010
ISBN: 9781412977807
Number Of Pages: 792

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The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts:

* defining the field, seeking to explain the role public relations plays in society

* examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media

* challenging academics and practitioners to identify best practices that shape their daily activities

* examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners

* a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.

No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.

"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline." -- Susan C. Awe * Reference Reviews *

Introduction: Mind, Self, and Society
Public Relations in the Enactment of Civil Society
Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management
Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future
The Cursed Sisters: Public Relations and Rhetoric
Implications of Complexity Theory for Public Relations: Beyond Crisis
Signs of the Times: Economic Sciences, Futures, and Public Relations
Publics and Public Relations: Effective Change
Correspondence(s) to Reality: A Reconstructive Approach to Public Relations
Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies
"Keeping it Real"-Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric
Social Construction and Public Relations
Public Relations and Power
Power and Public Relations: Paradoxes and Programmatic Thoughts
"Race" in Public Relations
Toward an Intersectionality Theory of Public Relations
Does Public Relations Scholarship Have a Place in Race?
Feminist Scholarship and its Contributions to Public Relations
Reflective Management: Seeing the Organization as if from Outside
Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era
Strategy, Management, Leadership, and Public Relations
Reputation, Communication, and the Corporate Brand
Introduction: The Practice of Public Relations as Change Management
The Use of Research in Public Relations
Reputation Models, Drivers and Measurement
Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century
Public Relations Identity: Evolving from Academic and Practitioner Partnerships
Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father
Activism 2.0
Activism in the 20th and 21st Centuries
Public Relations Practitioners and the Leadership Challenge
Embedding Issue Management: From Process to Policy
Risk Communication
Community Engagement and Risk Management
Crisis Communication: A Developing Field
Expanding the Parameters of Crisis Communication: From Chaos to Renewal
Red Cross Crisis Communication in the Wake of September 11, 2001
Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge
Being Public: Publicity as Public Relations
The Role of Public Relations in Promoting Healthy Communities
Community Relations and Corporate Social Responsibility
The Nature of Good in Public Relations: what Should Be Its Normative Ethic?
Military Spokespeople and Democracy: Perspectives from Two Israeli Wars
Sports Public Relations
Investor Relations
Public Relations Media
Directions in Social Media for Professionals and Scholars
Why Culture is Still Essential in Discussions about Global Public Relations
The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations
Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations
Globalization and Public Relations: Opportunities for Growth and Reformation
Conclusion and Reflection
Reflections on the Field
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781412977807
ISBN-10: 1412977800
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 792
Published: 29th July 2010
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 25.4 x 17.7  x 5.23
Weight (kg): 1.53
Edition Number: 2
Edition Type: Revised

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