The Routledge Handbook of Political Campaigning : Routledge International Handbooks - Darren Lilleker

The Routledge Handbook of Political Campaigning

By: Darren Lilleker (Editor), Daniel Jackson (Editor), Bente Kalsnes (Editor)

Hardcover | 5 November 2024

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The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including: the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. Chapters within each section reflects on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and the roles that campaigns might play in both facilitating or impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.

The Routledge Handbook of Political Campaigning is an essential resource for scholars, students and practitioners in political communication, media and communication, elections and voting behaviour, digital media, journalism, social movements, strategic communication, social media and more broadly to democracy, sociology, and public policy.

Industry Reviews

"In an era of rapid technological transformation and fears for the future of democracy, this book provides a welcome and much needed '360' account of change and continuity in contemporary political campaigning."

Rachel Gibson, University of Manchester, UK

"Campaigns are an integral part of political life in every single democratic country. Yet there are surprisingly few publications that attempt to take a comprehensive look behind the scenes. The Routledge Handbook of Political Campaigning has made a major contribution to this discussion by covering a wide range of different aspects and issues related to political campaigns."

Milos Gregor, Masaryk University, Czech Republic

"Political campaigning is a lifeblood of every modern society including those that try to impede it. For that reason, the Routledge Handbook of Political Campaigning should top every political communication scholar's wish list for the next few years to come. Not only do Darren Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan and Anastasia Veneti offer a long-awaited, fresher perspective on political campaigning but their book uniquely offers three theoretical approaches, appropriate to our turbulent and trying times, but also relevant in broadening the conceptualization of this burgeoning research field."

Bruce Mutsvairo, Utrecht University, Netherlands.

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