The Rise of Fashion and Lessons Learned at Bergdorf Goodman

By: Ira Neimark

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Hardcover | 1 February 2012 | Edition Number 1

At a Glance

Hardcover
322 Pages

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22.9 x 15.2 x 2.7

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From lavish events shimmering with high-profile personalities like Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, and Donald Trump, the legendary leader of fashion luxury retail, Ira Neimark, accounts through personal anecdotes not only how he and his talented fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, but also how and why Bergdorf helped build the fashion industry during one of the most exciting periods in fashion history - the late Sixties through the early Nineties. Equally important, the author concludes with his views on how many retailers today have taken steps to increase their profits by reducing the expense of service, resulting in the loss of customer loyalty. Speaking to such current challenges and raising possibilities for better business practices, the author shares 'Lessons Learned', insights from his own legendary career, throughout this book. The Rise of Fashion, The Fall of Service, and Lessons Learned at Bergdorf Goodman is a valuable resource for every student and professional who aspires to succeed in the business of luxury fashion or any other career.

Industry Reviews

No matter what changes in fashion, the lessons Ira Neimark taught me will always be in style. * Michael Kors *
Anyone interested in the fashion business would be wise to read this book and learn * Calvin Klein *
This is an idea book that points to our current times and the future. * Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies *
Who better to take fashion lessons from than Mr Ira Neimark? His new book reminds us of the store's longstanding appeal and stature. Inside are neat anecdotes - an Andy Warhol story here, a Jean-Paul Gaultier one there - charting the rise and rise of Bergdorf Goodman. * Harper's Bazaar.co.uk *

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You Can Find This Book In

Non-Fiction Arts & Entertainment Society & Culture Cultural Studies Industry & Industrial Studies Distributive Industries Retail Sector Biographies & True Stories Biographies Service Industries Fashion & Beauty Industries Manufacturing Industries

Preface	p. xii
Acknowledgments	p. xv
From Bonwit Teller to Bergdorf Goodman	p. 1
Bonwit Teller
My First Job	p. 2
My Introduction to Bonwit Teller	p. 4
Higher Education	p. 6
The Three Pillars of Wisdom: Building a Career	p. 8
Changing of the Guard at Bergdorf Goodman
A Picture's Thousand Words	p. 12
Bergdorf Goodman's Non-Expansion	p. 16
The Beginning	p. 21
The Fifth Avenue Stores	p. 25
Reinventing Retailing	p. 29
Pockets of Blandness	p. 34
Objectives and Strategy	p. 36
The Italian Designers	p. 38
The Shops for European Collections	p. 41
Barneys and the End of Fashion Designer Exclusivity	p. 45
New York: The Changing Scene	p. 48
Extraordinary Times
Fun and Games in Paris	p. 49
Dancing with Celebrities: Partying at Maxim's in Paris	p. 52
Parties, Parties, Parties	p. 57
Parties and Beyond	p. 62
Italian Fashion Stories	p. 67
Fashionable Events	p. 71
More Fashionable Events	p. 74
Geoffrey Beene: It was Great to Know You	p. 82
Diana, The Princess	p. 85
Experiences Learned along the Way
Experiences with the Fashion Press	p. 89
Fashion Writers and Bergdorf Goodman	p. 91
Accomplishments and Recognition	p. 95
The Goddess in the Fountain	p. 98
Geoffrey Beene and the Guerlain Shop	p. 101
The Nose of the Beholder	p. 104
Andy Warhol's Gift	p. 106
Designer Frenzy	p. 109
Hermès of Paris	p. 114
The Business of Fashion	p. 121
Fashion Designer Stories
The "Eye" for Fashion	p. 122
Fashion Shows: Then and Now	p. 124
My Introduction to the Fashion Designers of Days Gone By	p. 125
Caricature Snapshots of Designers I Have Known	p. 129
Donna Karan	p. 145
The Entrepreneurs
Pioneers of American Apparel	p. 148
The Dauphins of Seventh Avenue	p. 151
Fashion Designers as Brands	p. 156
The Lauders	p. 159
Deals and Diplomacy
The Gimbel Saks Buying Office and Bergdorf Goodman	p. 164
Meeting Financial Leaders	p. 168
Harrods and Mohamed Al-Fayed	p. 173
The Fall of Service	p. 177
The Lost Art of Customer Service
When Opportunity Knocks	p. 178
Lessons Learned from the Great Depression	p. 181
Helena Rubenstein and Elizabeth Arden: Another Lesson Learned	p. 184
Finding a Gold Mine in the Lost Art of Customer Service	p. 187
Public Relations and Turning a Business Around	p. 191
Retail Common Sense	p. 195
Connecting with the Customer
Newspaper Advertising: Creating the Right Image	p. 196
Customer Loyalty	p. 205
The Real Retailers: A Social History	p. 210
The Benevolent Dictator	p. 214
Focus Groups and Other Myths	p. 221
Customer Service Means Business
"Because That's Where the Money Is"	p. 224
What Goes Around Comes Around	p. 227
Luxury-Brand Customers	p. 229
Style, Luxury, Quality, and Value	p. 232
Self-Awareness in Dressing for the Occasion	p. 236
Telephone Manners or Not	p. 240
Black Tuesday, Green Friday	p. 243
Salesmanship: The Road to Profit	p. 244
Trading Down Our Fifth Avenue	p. 246
The Internet and Retailing	p. 249
"From Where I Sit"	p. 252
Lessons Learned Fast-Forward	p. 260
Lessons Learned From My Career	p. 263
Lessons for Future Success
Looking Back, Looking Forward	p. 264
Lessons Learned at Bergdorf Goodman	p. 266
Index	p. 288
Table of Contents provided by Ingram. All Rights Reserved.

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

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