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The Regional Multinationals : MNEs and 'Global' Strategic Management - Alan M. Rugman

The Regional Multinationals

MNEs and 'Global' Strategic Management

Paperback

Published: 21st March 2005
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  • Hardcover View Product Published: 14th February 2005
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Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

"Alan Rugman has unequivocably shown that most multinational enterprises operate at a regional rather than global level. Less hype and more accuracy regarding globalization can't be a bad thing." Paul W. Beamish, Director, Asian Management Institute, Ivey Business School, University of Western Ontario "a must-read for MNE executives, scolars of international management, and graduate students with their sights set on international business careers." Michael A. Hitt, Distinguished Professor, Texas A&M University "required reading for anyone interested in the evolving structure of the international economy or the strategy and organizational structure of international firms. Rugman's arguments and conclusions have novel and important implications for the strategic management of multinational firms, international business theory, economic governance and international business research." Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania "As usual, Alan Rugman provides comprehensive data and thorough analysis to support a strong argument against conventional wisdom." Professor George S. Yip, London Business School, and author of Total Global Strategy "A must-read for academics, practitioners, and public policymakers who are looking for fresh ideas on the topic of globalization and global strategy." Joseph Cheng, Professor and Director, Center for International Business Education and Research (CIBER), University of Illinois at Urbana-Champaign

List of figuresp. viii
List of tablesp. ix
Acknowledgmentsp. xi
Introductionp. 1
Key themes of this bookp. 1
The empirical contribution of the bookp. 3
The regional sales data in the bookp. 4
The regional and global case studies in the bookp. 5
Summary of this bookp. 6
Regional multinationals: the datap. 9
Methodologyp. 9
The intra-regional nature of the world's largest firmsp. 11
Intra-regional sales by industry categorizationp. 20
Intra-regional sales by regionp. 26
Updated datap. 31
Two regional strategy frameworksp. 33
Basic analysis of regionalizationp. 34
The CSA/FSA matrixp. 35
The regional matrixp. 37
Matrix strategies of large MNEsp. 41
The integration/responsiveness matrixp. 46
The regional strategy matrixp. 48
Examples of the regional strategy matrixp. 53
Appendix to chapter 3p. 55
Regional and global strategies of multinational enterprisesp. 58
The triad power conceptp. 59
Empirical analysis of triad powerp. 61
The meaning of regional strategiesp. 62
Implications for new analysisp. 65
Conclusionsp. 76
Retail multinationals and globalizationp. 79
Theoryp. 81
Empirical evidencep. 83
The home-triad base of MNE retail activityp. 84
Conclusionp. 93
Banking multinationalsp. 96
Barriers to global expansion in the banking industryp. 100
Size and international scopep. 105
Casesp. 105
Pharmaceutical and chemical multinationalsp. 114
Barriers to global strategy in the pharmaceutical industryp. 118
Case studiesp. 121
Conclusionp. 136
Automotive multinationalsp. 137
Barriers to global expansion in the automotive industryp. 140
Casesp. 141
Conclusionsp. 149
Profiles of leading multinational enterprisesp. 150
Home-region casesp. 151
Bi-regional casesp. 164
Global casesp. 172
Host-region casesp. 177
"Near miss" global casesp. 179
Conclusionsp. 182
Analysis of the regional and global strategies of large firmsp. 183
The regional matrix and the large firmsp. 185
A model of multi-regional strategy and structurep. 194
Regional organizations: strategy and structurep. 196
A regional, not a transnational solutionp. 201
Revisiting the transnational solution casesp. 207
Conclusionsp. 212
Regional multinationals and government policyp. 213
Regional, not global, business and trade agreementsp. 214
Regional economic determinism in the triadp. 216
Security and regional US energy supplyp. 219
Implications of regionalization for business-government relationsp. 220
Conclusionsp. 222
Regional multinationals: the new research agendap. 224
Regionalization and new theoryp. 225
Regional or global theoryp. 226
Implications for MNE theoryp. 228
Implications of regionalization for business strategyp. 231
Implications of regionalization for societyp. 234
The regional data are robustp. 236
Conclusionsp. 240
The 500 companies with triad percent sales, alphabetical, 2001p. 242
Company notesp. 255
Case referencesp. 257
Academic referencesp. 264
Author indexp. 270
General indexp. 272
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780521603614
ISBN-10: 0521603617
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 290
Published: 21st March 2005
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 24.64 x 16.97  x 1.6
Weight (kg): 0.46